What Are Long-Tail Keywords and Why Are They Important?

Understanding Keyword Research

Keyword research is an important part of any successful SEO strategy. It is a process of finding search terms that your audience uses when searching the internet. This can be done using a host of online tools, with Google Adwords Keyword Planner offering a free and paid keyword research solution. 

Keyword research provides you with the most important topics to your audience, enabling you to determine which terms have the highest search volumes. A high traffic volume means there is a demand for that topic.

Keyword research is a detailed and complex process. If you are not sure what you are doing, it could result in you selecting keywords that don't drive traffic to your site, costing you money in the long run. 

Tips to Finding Relevant Keywords for Your Website

There are two important things to take into consideration when it comes to keyword research. The first thing is to think what you want your audience to do, along with what you want them to think when they arrive on your website.

If you want your users to make a purchase, you need to focus on the content you create, where if you want your audience to get involved in a conversation, you must focus on what will encourage them to stay and engage with the content you have published. Both can be achieved through words, namely the words these users use when looking for what you provide. 

What Are Long Tail Keywords?

Long tail keywords are phrases that have more than three words. The majority of people will search using one or two words, but long tail keywords are important, as they are specific and descriptive. They are also easier to rank in search engine results pages (SERPs).

Long tail keywords can improve your ranking by choosing words with a lower volume and higher conversions. These are more specific, meaning people searching for the terms you have used are more likely to already be in the buying cycle, with a lower risk of bouncing from your site.

A Valuable Tool

Long tail keywords are valuable tools to increase website traffic. Long tail keyword search volumes tend to be smaller, but offer a powerful opportunity for websites to increase quality traffic and boost conversions.

Because long tail keywords are more specific, they tend to have a higher conversion rate. This is due to the fact they are used by people who are in the buying cycle, rather than people who type in a generic search term. 

How to Find Long Tail Keywords

There are two ways to identify the best long tail keywords for your website:

• Manually – Chances are you already know common words used by your users when searching for products or services in your niche. 
• Online tools – There are numerous online tools to assist you in identifying the best long tail keywords to use on your website, such as Moz Long Tail Pro, SEMRush, and Ahrefs, to name a few. 

It is important to note that it is not easy finding long tail keywords. You need the resources and knowledge to ensure you select the best keywords that will drive results.