What are Pay Per Click Campaigns?

PPC advertising offers you a range of excellent benefits, including:

• You reach your target audience 
• You only pay when someone is interested in what you offer and clicks on your advert
• You remain in control of your advertising budget, deciding how much you want to spend on bids
• You can try different advertising platforms, carry out analysis, and find the one that works best for your business, whether it's search or social media

What is the Cost of PPC Advertising?

The cost of PPC is determined by how competitive your market is, along with the value of your product and your marketing spend. The more expensive your product and the more competitive your industry, the more you will pay to feature prominently in results.

The amount you pay per click should be determined by your budget and your online conversion rates. If your product is £100 and you are happy to set ten percent aside for marketing, then this is your budget. You know that one in ten website visitors make a purchase, this means you can afford to pay £1 per click.

Creating a Pay Per Click Campaign

Any professional and experienced digital marketer will tell you that while you understand how PPC works, you need an effective campaign. A campaign is put together taking numerous factors into consideration and following several steps.

1. Set Goals

The first step to any successful pay per click campaign is to know what you want to achieve. As you work through your campaign, you can keep your goals in mind, whether it is to boost website traffic, improve conversions, generate leads, or increase foot traffic through your door.

2. Keyword Research

The second step to an effective pay per click campaign is keyword research. These are relevant keywords and phrases related to your business that users use when searching on the internet. 

3. Compelling Copy

Your advert needs to be compelling, while showing your business as an expert. You need to show you are trustworthy. Your copy should always have a clear call to action.

4. Targeted Landing Pages

Landing pages are the website pages your visitors will be directed to. When it comes to your pay per click campaign you are going to want to create landing pages that are specific to each of your adverts, providing your users with an excellent user experience.

5. Optimise Your Campaign

You cannot expect to set up a campaign and then ignore it, allowing it to work on its own. Your campaign is going to need ongoing monitoring and optimising to improve your advertising performance. This can be done by changing your advertising copy, targeting different audiences, or adjusting your bids.

Conclusion

In conclusion, a pay per click campaign is a set strategy that focuses on your online advertising, whether you choose to advertise for search or social media. Set your budget, target your audience, and provide compelling advert copy to achieve results.