What are the Benefits of Google Maps Optimisation?

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What are the Benefits of Google Maps Optimisation?

Over the years, Google Maps has evolved considerably. It has evolved from a simple virtual map to a place where people can explore local businesses, plan a commute, and discover new locations. Today, Google Maps is more than a map, it's a place to discover new businesses, locations, and more.

As a result, Google Maps offers a host of advantages for businesses of all sizes. Google updated Google Maps in 2020, adding an “Explore” tab, allowing users to search for nearby businesses. As you scroll through business listings, you can view options and make informed decisions. Most businesses display the following information:

  • Click to call button
  • Click for directions
  • Links to the company website
  • Photos and images
  • Ratings and Reviews
  • Updates and posts

The Explore tab has become a valuable tool for users, helping them discover new local places.

What are the Benefits of Google Maps Optimisation?
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Google Maps did another updated in 20201, offering expanded exploring with personalised features. These included:

Google Maps has evolved from being a place to find directions, to a valuable tool to discover new places, businesses, and attractions. 

Benefits of Google Maps Optimisation

More and more users are relying on Google Maps and as a result, it has become a marketing tool for businesses. Google Maps can be used to find anything from a nearby restaurant to a repair shop, or a hair salon to a nearby dentist. 

Helps People Find Your Business Online

Google Maps is an advertising asset for any business in any industry. It helps people find your business quickly and easily. Google Maps uses local search capabilities to pinpoint and list businesses that are related to the users search query. The user can view the options and then decide whether to contact or visit the business.  

Google maps acts as a search engine, helping users find your business, then providing them with directions on how to find you. Remember one third of all mobile searches are location focused, meaning Google Maps can help to drive visitors to your website or brick and mortar store. 

Makes Contacting Your Business Hassle-Free

When a user carries out an online search using Google Maps for products and services you provide, your listing will provide them with all the information that they need, including your website address, physical address, and contact number. The majority of Google Map searches are carried out using a phone, this enables the user to phone your business with one tap on their phone screen.

Encourages Users to Visit Your Website or Physical Store

Google Maps highlights your contact and visiting information. Brick and mortar stores, such as restaurants, hair salons, retail stores, and more benefit greatly, directing users to your website or brick and mortar store. It reduces the need to move from one app to another or one website to another. Users simply scroll and tap between the companies.

Displayed with Images

These days users expect to see high quality images of the businesses that they are looking at online. When exploring and evaluating a business, having high quality images can be a deciding factor. A good example is someone in a new city looking for a restaurant to entertain an important business client. The reviews and images they find on Google Maps is helpful in making a decision.

It is essential to ensure you keep your information and content updated. Add high quality photographs and images to provide a visual representation of your business. 

Conclusion

Google Maps is very beneficial to businesses, helping local customers find the products and services you provide, ensuring they find your website or brick and mortar store, view high quality images, and read through reviews. It is highly beneficial in driving traffic to your business, helping with brand visibility and lead generation.

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