What are the benefits of PPC advertising for small businesses?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»What are the benefits of PPC advertising for small businesses?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

What are the benefits of PPC advertising for small businesses?

The internet has become a crowded marketplace, making it harder for small businesses to gain visibility, and reach their audience. Pay Per Click (PPC) advertising is an opportunity that enables precise targeting, while putting you in control of your advertising expenditure, enabling you to work to a limited budget. With PPC advertising you only pay when a user clicks on your advert, so you only pay for results.

When you start using PPC advertising, your business can start gaining momentum, achieving measurable and fast results, while connecting with your local customers, boosting brand awareness. This type of advertising is flexible, enabling you to create a bespoke advertising strategy, helping you reach the right audience at exactly the right time.

PPC advertising offers numerous excellent benefits for small businesses:

Faster Results

A major benefit to PPC advertising for small businesses is that you can start enjoying immediate results. Unlike traditional advertising that could take months to see results, PPC advertising starts driving website traffic as soon as the advert goes live. This is imperative if you are looking for a quick start in a competitive market.

What are the benefits of PPC advertising for small businesses?
GET YOUR FREE ONLINE QUOTE

Measurable Results

PPC advertising offers fast results with comprehensive and measurable data. Small businesses have the opportunity to track how your advert is performing from how many times a visitor has viewed, clicked,or taken another action. This helps you understand conversions and return on investment, while encouraging ongoing optimisation.

Don't Have to Worry About Algorithm Changes

PPC advertising is independent to SEO, so you are not exposed to the ongoing algorithm updates from Google. A well-optimised PPC campaign can continue driving traffic, even if your websites organic SEO ranking fluctuates due to an algorithm update. 

Don't get us wrong, you cannot be without an effective and proven SEO strategy these days if you want to succeed online. Many small businesses have a SEO strategy, combined with a PPC advertising strategy, benefiting from both marketing opportunities.

Reach a Targeted Audience

With PPC advertising you have outstanding targeting capabilities, ensuring you reach your desired audience. This can be geographical location, certain behaviours or interests, or certain age groups. This form of advertising allows detailed segmentation, including scheduling your ads at a certain time of day, when your audience is most active.

Brand Awareness

Boosting brand awareness and recognition is essential when it comes to building a loyal customer base. PPC advertising ensures your brand is placed in front of the right people, helping your brand name get known in your industry. An effective PPC advertising campaign helps you improve visibility, create consistent messages, and leverage remarketing techniques.

Budget Friendly

As a small business, you are probably already concerned about your marketing budget. PPC advertising is budget friendly, enabling you to set your own budget and control your spending. You decide how much each pay per click is worth to your business, setting a daily, weekly, or monthly budget. This flexibility makes it affordable and desirable to smaller businesses. 

Excellent Reporting

PPC advertising platforms offer excellent reporting options, helping you make data driven decisions regarding your campaign. Every impression, click and conversion is traceable. This data gives you insight into customer behaviour, along with each adverts performance.

Conclusion

PPC advertising offers numerous outstanding benefits for your small business. Quick results, measurable outcomes, and budget flexibility are just some of the benefits you can enjoy. PPC is a robust advertising tool that helps drive your business forward, building a foundation for success. Do you need help with your PPC advertising strategy? Give the expert team at Genie Crawl a call today.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.