What are the best practices for SEO in 2024?
Search Engine Optimisation (SEO) involves improving your website and content in order to improve you ranking on search engines with the aim of attracting organic traffic, leads, and sales. SEO is an effective and efficient way to grow your business, helping you achieve your digital marketing goals.
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There are pages and pages of statistics that will show you how important SEO is for your business. SEO is not an overnight success story. You cannot set up SEO on your website and expect it to continue working, it is an ongoing process with constant changes and adjustments, ensuring you align with the search engines, following the best practices for SEO.
There are some SEO best practices you can follow for 2024, helping your website stand out and attract your target audience:
Core web vitals are metrics measuring user experience (UX) and web page performance, including page loading times, interactivity, and visual stability. It is part of Google's Page Experience signals, that also includes HTTPS, safe browsing, and mobile-friendliness. Google announced that Page Experience signals are ranking factors in 2024.
Core web vitals comprises of three important metrics:
1.Largest Contentful Paint (LCP) – how long it takes for the largest content element on your page to load. This can be text, an image, or video
2.First Input Delay (FID) – measures how long it takes for the browser to respond to the user interaction on the page, including clicking a button, opening a menu, or entering text
3.Cumulative Layout Shift (CLS) – measures how much layout on the page moves during the loading process
Meta titles and descriptions, also called HTML tags, provide a summary of the content and purpose of your web page. Your meta titles and descriptions are shown on search engine results pages (SERPs). They are designed to help users identify what the page is about and whether to click on it or not, while helping search engines understand and index your page correctly, ensuring that it ranks when relevant queries are submitted.
BERT is a Google algorithms, that stands for Bidirectional Encoder Representations from Transformers. It is a a natural language processing (NLP) algorithm that is used to understand the context and meaning of natural language queries. BERT can understand synonyms, abbreviations, intent, and slang.
High quality content has been an important ranking factor for SEO for many years and it will impact your rankings and traffic. Content quality isn't only about creating a grammatically correct piece of content, it's about value, uniqueness, and relevance.
Featured Snippets are rich results that Google displays at the top of SERPs, offering quick answers to the users query, without them having to click on the link to find out more. Featured snippets are paragraphs, tables, lists, and videos that help websites boost visibility, authority, and traffic.
Acquiring high quality backlinks from reputable and authoritative websites that are relevant to your industry, improves your ranking, showing you as a valuable source of information. Backlinks are votes of confidence and is seen as an important ranking factor in 2024.
Search engines are constantly evolving, as technology continues to advance. This means that the SEO best practices are also evolving to ensure it meets users demand. Focusing on the SEO best practices for 2024 will help you improve website visibility in SERPs, driving organic traffic to your website, offering you the opportunity to boost your conversion rates.
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