What are the common SEO mistakes to avoid?
Do you create high quality content and yet it is still not ranking on search engine results pages (SERPs)? The problem could be simple and avoidable. Sixty seven percent of clicks go to the top five organic SERPs, providing that a high ranking for your content is essential to convert visitors into loyal customers.
Even with a SEO strategy, you can make mistakes, such as forgetting to optimise your URL or creating title tags that are too long. When it comes to SEO mistakes, Genie Crawl has seen it all. We offer proven strategies and solutions that generate long lasting results.
The Genie Crawl team have put together the most common SEO mistakes you want to avoid, along with recommendations on how to fix it:
It's not uncommon for companies to publish similar or the same content that is focused on answering the same users question. This confuses Google and other search engines, which can hamper the ranking of your web page. Duplicate content is dangerous when the original content comes from outside your company. Algorithms prefer the pages that were published first or recently updated, along with those that meet Google's E-E-A-T guidelines.
Fixing duplicate content is a complex process that uses canonical tags to specific which version of the content was the original, consolidating any similar content into one page. This ensures that each page you provide offers value to your audience.
Keyword stuffing is a very common SEO mistake. It is when keywords are placed unnaturally and are not seen by search engines. Algorithms tend to see awkward keyword use as a manipulation tactic, penalising your website.
In order to fix this common mistake, you will want to carry out a thorough keyword analysis, discovering long tail keywords that you want to rank for, that is relevant to the content you are publishing. Keywords should be used no more than two or three times. Place your keyword in your title, intro, and conclusion, ensuring it blends in naturally with the content.
At Genie Crawl, this is a common SEO mistake we see time and time again. Many businesses do not realise the importance of a mobile-friendly website. In order to ensure your visitors have the best user experience (UX) you need to ensure your content is accessible across any device, from a laptop to a smart phone, or tablet.
This can be fixed by creating a responsive design for your website or blog. It enables the site to be easily readable and used on any device, even small smart phone screens.
Slow loading website pages can seriously hamper your SEO success. This is a common SEO mistakes often seen by our team. When your website takes too long to load, visitors are more likely to leave your site and head to your competitor. This results in lower conversions, and higher bounce rates, that can negatively effect your ranking on SERPs.
This can be fixed by identifying what is slowing down the loading times of your website. Solutions include enabling browser caching, reducing image file sizes, and mitigating JavaScript and CSS files.
We have listed a handful of the most common SEO mistakes that must be avoided if you want to improve your brand visibility online, reach your target audience, and drive quality traffic to your website. If you are ready to take your website forward, increasing your ranking on SERPs, then give the Genie Crawl a team today.
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