What are the common SEO mistakes to avoid?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»What are the common SEO mistakes to avoid?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

What are the common SEO mistakes to avoid?

Do you create high quality content and yet it is still not ranking on search engine results pages (SERPs)? The problem could be simple and avoidable. Sixty seven percent of clicks go to the top five organic SERPs, providing that a high ranking for your content is essential to convert visitors into loyal customers.

Even with a SEO strategy, you can make mistakes, such as forgetting to optimise your URL or creating title tags that are too long. When it comes to SEO mistakes, Genie Crawl has seen it all. We offer proven strategies and solutions that generate long lasting results. 

The Genie Crawl team have put together the most common SEO mistakes you want to avoid, along with recommendations on how to fix it:

What are the common SEO mistakes to avoid?
GET YOUR FREE ONLINE QUOTE

Duplicate Content

It's not uncommon for companies to publish similar or the same content that is focused on answering the same users question. This confuses Google and other search engines, which can hamper the ranking of your web page. Duplicate content is dangerous when the original content comes from outside your company. Algorithms prefer the pages that were published first or recently updated, along with those that meet Google's E-E-A-T guidelines.

Fixing duplicate content is a complex process that uses canonical tags to specific which version of the content was the original, consolidating any similar content into one page. This ensures that each page you provide offers value to your audience. 

Keyword Stuffing

Keyword stuffing is a very common SEO mistake. It is when keywords are placed unnaturally and are not seen by search engines. Algorithms tend to see awkward keyword use as a manipulation tactic, penalising your website. 

In order to fix this common mistake, you will want to carry out a thorough keyword analysis, discovering long tail keywords that you want to rank for, that is relevant to the content you are publishing. Keywords should be used no more than two or three times. Place your keyword in your title, intro, and conclusion, ensuring it blends in naturally with the content. 

Not Optimised for Mobile

At Genie Crawl, this is a common SEO mistake we see time and time again. Many businesses do not realise the importance of a mobile-friendly website. In order to ensure your visitors have the best user experience (UX) you need to ensure your content is accessible across any device, from a laptop to a smart phone, or tablet. 

This can be fixed by creating a responsive design for your website or blog. It enables the site to be easily readable and used on any device, even small smart phone screens. 

Slow Loading Pages

Slow loading website pages can seriously hamper your SEO success. This is a common SEO mistakes often seen by our team. When your website takes too long to load, visitors are more likely to leave your site and head to your competitor. This results in lower conversions, and higher bounce rates, that can negatively effect your ranking on SERPs.

This can be fixed by identifying what is slowing down the loading times of your website. Solutions include enabling browser caching, reducing image file sizes, and mitigating JavaScript and CSS files. 

Conclusion

We have listed a handful of the most common SEO mistakes that must be avoided if you want to improve your brand visibility online, reach your target audience, and drive quality traffic to your website. If you are ready to take your website forward, increasing your ranking on SERPs, then give the Genie Crawl a team today.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.