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What are the key SEO trends to watch for in 2024?
The past twelve month we have seen some significant changes when it comes to SEO and online marketing. We have created content with artificial intelligence, while organic results remain the most affordable way to reach your audience and drive traffic to your website.
This year is focused on how Google and internet users respond the the influx of AI generated content that is now flooding the internet. Many marketers are now using AI to pump out content. Those taking additional steps to create humanised and high quality content have the opportunity to reach the top of search engine results pages (SERPs) in 2024.
We are also expecting to see a clear focus on authority indicators, as Google wants to provide high quality results to its users, providing high quality information and content from reputable and authoritative sources.
Search intent is expected to remain an important part of SEO this year. It is how content creators should create their content. Search intent is the intention behind the users search query. Meeting search intent means understanding how audiences use search engines.
One of the SEO trends we have seen over the past twelve month is answering questions, as we are doing right now in this blog, providing you with the answers you need to “What are the key SEO trends to watch for in 2024.” A large percentage of online searches ask questions. Google is working on simplifying their display for questions, but it offers you the opportunity to make your way to the top of search results.
Google added Experience to the E-E-A-T algorithm just over a year ago. With more content being AI generated, having experience, expertise, authority, and trust will be a major step in increasing your ranking in search engine results pages (SERPs) in 2024.
Authority and trust go hand in hand, and it is exceptionally important to Google. Google's Topic Authority system prioritising rankings for websites that have expertise in particular topics, or that cover certain areas.
Experts believe that in the next two years, more than ninety percent of all online content will be synthetically generated, as AI tools enable marketers to create content in bulk. This means AI is only going to get smarter when it comes to generating high quality content, making it harder for search engines to identify and penalise.
This year has focused a lot of attention on fresh content, as AI generated content continues to flood the internet. Google's ranking algorithm creates fluctuations in ranking positions when new content is published. In the past, updating content every couple of years was sufficient to maintain your ranking, but with the influx of content now being published on the internet, it should be done regularly. Google loves fresh content.
Google does not prefer large brands over small brands, but it does like those that have proven that they are experts and authoritative in their niche, providing valuable information for users. Linking to your social media pages, having consistency throughout your online interactions, and being listed on review sites and directors, are all brand signals that can influence your SEO success in 2024.
Key SEO trends you should be focusing on in 2024 includes creating content that meets user intent, ensuring content provides value. Ensure your content is fresh, updated for relevancy, and improve your brand signals. Genie Crawl can help you with your SEO strategy, simply complete our online contact form to take advantage of our free evaluation and quote.
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