What Are the Latest Trends in Digital Marketing?

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What Are the Latest Trends in Digital Marketing?

The digital marketing world is constantly changing and growing. The internet has provided us with new tools and technologies, with more being introduced by the day. As a result, new trends are constantly emerging. 

The latest trends in digital marketing for 2024, include:

User-Generated Content Marketing

The demand for user-generated content has risen exponentially this year and it is only continuing to grow. Sixty two percent of the global population use social media. Consumers are eighty eight percent more likely to trust their peers, rather than a business trying to promote its products or services. 

User-generated content can include videos, reviews, podcasts, testimonials, and images and photographs.  The reason this carries so much weight in 2024 is it is authentic.  Real people giving real life opinions about a product is reliable, in fact it's huge.

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Personalisation

While more people rely on the internet to search, review, and buy products and services, they still expect a personalised service that they used to receive from brick and mortar stores. Standard personalisations in marketing are predictable and boring. This years, consumers expect targeted adverts and communications. 

For personalisation it's advisable to get creative. Adding a name at the beginning of an email is outdated and not hard to do. It's less about calling your consumer by their name and more about providing them with relevant and informative content that assists them on their user journey. 

Artificial Intelligence (AI)

Yes, this one does need mentioning, even if you have read and chatted about the hype associated with AI in the digital marketing world. Most of us have come into contact with ChatGPT and other AI tools. They do have flaws and limitations, which is where we come to the rescue. 

ChatGPT and other AI tools have experienced a drop in traffic in recent months and this is not due to the complaints from the digital marketing world and the fear that AI was going to steal jobs. In fact, digital marketers are now adapting AI to help them improve efficiency. 

AI can be very useful in marketing, helping to achieve more in a shorter period. AI will never be able to do what humans do, but they can inform and inspire us, assisting with audience segmentation, sentiment analysis, frequently asked questions, and more.

Human Content

As AI rose it's head in the digital marketing world a short while ago, consumers are now expecting human written content. Consumers appreciate real, authentic human conversation. We all know B2B and B2C, but now there is B2H in the mix. B2H is Business to human, creating content that tells a story and fixes a problem. Content needs to be engaging, speaking to them on a human level. This means embracing storytelling, while optimising your content, ensuring your audience sees it. 

Interactive Marketing

Interactive marketing has grown this year and has helped businesses increase website traffic. You can incorporate interactive marketing into your digital marketing campaign, helping engage with your audience.

Conclusion

Digital marketing trends are constantly changing. They can change one day to the next. AI, human content personalisation, user-generated content, and interactive marketing are the most common trends in digital marketing today.

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