What are the latest trends in website design for SEO?

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What are the latest trends in website design for SEO?

Search engine optimisation (SEO) is an ongoing process that requires regular attention and updating. It is more than keeping your content updated with the latest trends, it is also adapting to the changing algorithms. Bear in mind Google can update their algorithms up to six hundred times each year. 

What we have found at Genie Crawl, is the latest trends in website design for SEO includes:

Pages are Loading Faster

Google implemented its Page Experience Update in 2021, that includes key metrics for user experience (UX). As a result, SEO experts are now focusing on user experience, observing a positive impact on organic search results. Today the top ranking pages are loading considerably faster, some attributing this to effective SEO strategies, while others claim it's the Page Experience Update that is rewarding pages for improved user experience. 

Whether it's about effective SEO strategies or Google's page experience update, what we do know is the top ten results are loading considerably faster, often in less than one to two seconds.

What are the latest trends in website design for SEO?
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Achieving More With Fewer Words

One of the trends we have noticed in 2024 is the reduction in keyword density. While we have reduced keyword densities over the past few years to reduce keyword stuffing, the total number of keywords used today compared to the overall word count, we are now seeing optimisation becoming more natural, while search engines are improving at interpreting search intent. Google has advised against the overuse of keywords, and our data shows that content creation must not only target the primary keyword, but address the users intent, as a result, websites are achieving more with fewer words.

Leveraging Schema Markup

Schema markup does not directly influence your ranking on search engine results pages (SERPs), but it does play an important role in helping search engines comprehend the content of your website, increasing your chances of appearing in search results. More websites are now leveraging schema markup in 2024 with a rise in the “Question and Answer” schema. 

This shows that schema markup is being used more by the top ranking websites, along with a more strategic approach in their campaigns in 2024.

Conclusion

The latest web design trends for SEO in 2024 includes faster loading times, careful keyword usage, and the leveraging of schema markup. Using your keywords subtly throughout your content, while ensuring your pages load within a second or two, are important contextual signals in 2024. Businesses that want to improve their SEO efforts this year, should be concentrating on these latest trends. If you need assistance with your website design for SEO, the Genie Crawl team is standing by to assist. As a boutique digital marketing agency, we provide you with personalised and bespoke services, along with competitive prices, and a month to month contract. Don't delay, improve your SEO success by contacting our team right away.

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