What Digital Marketing Entails

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What Digital Marketing Entails

Digital marketing is the creation and publishing of content using digital marketing channels, such as websites, landing, pages, social media pages, mobile apps, and more. It is made up using a host of digital channels including search engine optimisation (SEO), pay per click (PPC) advertising, social media marketing, email marketing, content marketing, and more.

Why Digital Marketing is Important

Digital marketing strategies are used to help marketers set goals, target their audience, and develop a digital marketing plan to ensure they reach the right audience, boosting brand visibility and driving quality traffic to your website. 

These days most things are digital with digital marketing being integrated into every aspect of your business. It has changed how businesses communicate and delivery value to their potential customers.

What Digital Marketing Entails
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Digital Marketing Strategies

Digital marketing is engaging with your audience over a number of digital channels and on any device. This can be from their social media feeds to their email inbox. Digital marketing works whether your audience use a desktop computer or their smart phone.

Digital marketing comprises of a number of strategies, including:

How Digital Marketing Works

There are numerous ways marketers approach a digital marketing campaign. Using a range of tactics, strategies, and channels, they help businesses connect with their audience. 

A digital marketing campaign comprises of a number of steps.

  1. Defining marketing goals – building brand awareness or securing new customers
  2. Identifying target audience – whose attention do you want to grab
  3. Identifying marketing channels and tactics – how you reach your audience 
  4. Optimise content for each channel – analysing data, you can learn about your audience and then optimise your content accordingly
  5. Ongoing monitoring – making adjustments where necessary


What is Cross-Channel Digital Marketing?

Cross-channel digital marketing is the use of a variety of different channels. It goes beyond traditional marketing. Marketers use a number of channels to keep up with what your audience want. The channels used are determined by your target audience. 

It ensures your customers buying journey is a pleasant one with easy to read and informative content across all channels. Websites must be easy to navigate, adverts should be easy to understand, and any graphics should be eye catching.

Key Performance Indicators

Key performance indicators (KPIs) are used to measure the performance of your digital marketing campaign. Working through your strategy, you are able to identify KPIs, making it easier to determine your goals and targets, measuring your performance.

What Type of Digital Marketing Should You Use?

The great news is that any business, no matter how big or small, or what industry you are in, can benefit from digital marketing. There is no one size fits all approach, different companies use different tactics to achieve their goals. 

Small to medium sized businesses tend to focus on organic SEO strategies, email marketing, blogging, and social media strategies, while larger companies tend to focus on pay per click advertising, webinars, podcasts, and videos.

Conclusion

Digital marketing entails using a variety of strategies and tactics across numerous digital marketing channels. The aim is to improve your brand visibility, drive quality traffic to your website, and improve conversions. This can be done through search engines, pay per click advertising, social media platforms, email marketing, text marketing, and more. Overall, every single business, whether you have a brick and mortar store or you run an ecommerce store, will benefit from digital marketing.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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