What Digital Marketing Skills Are In Demand in 2024?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»What Digital Marketing Skills Are In Demand in 2024?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

What Digital Marketing Skills Are In Demand in 2024?

Digital marketing skills are growing faster than other industries. Digital marketing has evolved over the years from website advertising to data analytics, and it continues to evolve. 

Reasons to Specialise in Digital Marketing

The demand for digital marketing services has sky rocketed globally, that means the demand for experienced digital marketing professionals has risen exponentially. Specialising in a specific digital marketing skill can be advantageous, making it easier to secure the best jobs, complete the most exciting projects, and enjoy a higher salary. 

What Digital Marketing Skills Are in Demand in 2024?

Digital marketing relies on a number of professionals to ensure a strategy is effective from SEO experts to content creators. We have created a list of the highest in-demand digital marketing skills In 2024.

What Digital Marketing Skills Are In Demand in 2024?
GET YOUR FREE ONLINE QUOTE

Analytics

Analytics is an important part of any effective digital marketing strategy. It is also one of the highest paid of all the digital marketing skills. Data analytics provides value to your campaign, identifying what works, what doesn't, who your ideal consumers are, and more to boost your brand moving forward. It helps to optimise your sales funnel, identifying problems, and creating solutions. 

Search Engine Optimisation (SEO)

Search engine optimisation (SEO) is an essential digital marketing skill that remains high in demand in 2024. It helps your website improve ranking in search engine results pages (SERPs). When you appear on the first page of SERPs, you improve your brand visibility, drive traffic to your website, and improve conversions.

SEO is technical and analytical, requiring someone that knows the latest algorithms, best practices, and creative understanding on how to place content to achieve the best results. 

Content Marketing

Content marketing involves the optimisation of content a business publishes, ensuring it is top quality and will drive traffic to various website pages. This is a creative position and the driving force behind content marketing strategies.

Graphic Design

Graphic design is an important part of digital marketing strategies. It is used to design websites, logos, create brand images, design infographs, and more. Graphic designers often work closely with content marketers, SEO experts, and website developers, along with business owners, helping to create a brand that catches the eye of the company's audience.

Marketing Automation

Marketing automation is the technical and software side of digital marketing and is very high in demand in 2024. These specialists use and optimise software to automate marketing activities. They help to automate the buying process for potential customers through SMS marketing, email marketing, website notifications, push notifications, pop-ups, and more.

Social Media

Social media experts are very in demand this year. This essential marketing skill involves promoting products and services on social media platforms, including Facebook, Twitter, Instagram, Pinterest, and more. It involves understanding social media advertising and analytics, along with content marketing.

Copywriting

Content is king when it comes to any digital marketing campaign, making copywriting professionals a high demand job in 2024. Copywriting is more than creating content, it's about using the brands voice, focusing on the objective and ensuring that the brand is promoted in a positive light. It is about creating engaging, interesting, and informative content that adds value for the reader.

Conclusion

Digital marketing involves a number of professionals that all have extensive experience and knowledge in their niche. From copywriters to SEO experts, digital marketing skills remain higher in demand than in previous years, as businesses turn to the internet to reach their audience and drive traffic to their website.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.