What Digital Marketing Specialists Do
Digital marketing specialists have a diverse set of skills to manage complex marketing campaigns over a number of digital channels.
When companies hire a digital marketing specialist, they are looking for a professional that is able to design, manage, and executive a digital making campaign over a number of marketing channels including organic SEO, paid search, display advertising, social media, and email marketing. The digital marketing specialist should also have a firm understanding and experience with content marketing, influencer marketing and digital public relations.
Digital marketing agencies hire specialists with complementary skill sets. Most positions are in-house with new specialists expected to demonstrate outstanding knowledge and skills. This is a demanding position with potential for growth.
Digital marketing specialists cover a wide variety of marketing strategies and campaigns, using updated techniques and tactics to help their clients achieve online success.
Digital marketing specialists are responsible for the creation and executive of a digital marketing strategy. They plan, build, and implement digital marketing campaigns over a number of digital marketing platforms and channels. They use organic search campaigns, pay per click (PPC) advertising, email marketing, social media marketing, and other channels. These all help to boost brand awareness, promoting products and services.
Some digital marketing specialists work with writers, while others are expected to create the content to support their digital marketing campaigns. When creating content, specialists focus on creating guest posts, press releases, articles, and other content for organic search. Digital marketing specialists are also responsible for writing e-books. This means they have excellent writing skills, creating informative and engaging content.
Some digital marketing specialists work with graphic designs to enhance their digital marketing campaigns, ensuring their visual asset needs are met. Though some digital marketing specialists perform this on their own. The best digital marketing specialists have extensive experience when it comes to using graphical tools, enabling them to develop assets for display advertising, infographs, email marketing campaigns and more.
Digital marketing specialists ensure their clients websites and managed properly and effectively, while publishing the content needed to support their campaign. They manage website content management, meaning they need a good understanding of content management systems, along with technical website operations using CSS code or HTML code.
Digital marketing specialists are expected to monitor their campaigns success, optimising the campaign where needed to ensure it performs as expected. Using data analytics software, they understand where web traffic comes from, identifying the best opportunities to help their clients reach their goals.
Digital marketing specialists are expected to report to management within their company, sometimes they are required to update their clients on the success of their campaign. This involves preparing reports, presentations, and dashboards to show the results of their work. They analyse campaign outcomes, showing a good return on advertising investment from the various digital channels. They often need to meet specific KPI targets, such as lead generation, engagements, or conversions.
Digital marketing specialists perform a very complex marketing job that covers numerous channels and platforms. They need excellent understanding of digital marketing and what is needed, based on their clients requirements. They use social media, search engine optimisation, email marketing, pay per click marketing and more to help their clients boost brand visibly, drive quality traffic to their website, and improve conversions.
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