What Does Pay Per Click Mean?

• Your advert can appear on the first page of SERPs when someone searches using a keyword that you have bid on
• Boost brand visibility and exposure
• Direct qualified and targeted traffic to your website
• You can run as many ads as you wish for each of your chosen keywords
• Enjoy a higher click through rate, increased conversions, and instant traffic

When PPC works as it should, based on your effective ad strategy, you will enjoy a good return on your investment. There is a lot that goes into an effective PPC strategy, it is more than choosing a bid and paying for clicks. Your keywords must be selected with care into well-organised campaigns and ad groups, you need enticing landing pages optimised to achieve conversions.

Should I Be Using PPC?

Pay per Click advertising is ideal for small businesses, as you decide on your daily budget, effectively deciding what you are willing to spend on each of your selected keywords. It ensures that any money you spend doesn't go to waste, you will attract the right people who are already actively searching for a product or service you provide.

Is Google Ads the Best PPC Platform?

The most common platform you will hear about when it comes to pay per click advertising is Google Ads. Google is the leading search engine in the world with more than eighty five percent of the search engine market share, so it's no surprise that you want your adverts to appear on Google SERPs. When it comes to creating campaigns on Google Ads, it is imperative you choose the right keywords and format. Google selects adverts by holding an auction, using relevancy and size, advert quality, and your maximum bid to determine where your advert will appear.

Due to the fact that Google is the most used search engine globally, using Google Ads enables you to get the most impressions. When creating a Google Ads campaign, remember the following:

• Choose relevant, likely searched, and popular keywords
• Create high quality and enticing landing pages with a clear message and call to action
• Keep an eye on your quality score aiming as close to 10 as possible. Adverts with high quality scores get more clicks at a lower price

Pay per Click is a great opportunity for any business to boost brand visibility, drive quality and targeted traffic to your website, and improve conversion rates or impressions.

Google Shopping

Many business owners don't realise that Google Shopping is another form of pay per click advertising. It works through the Google Ads section and is used by retailers to ensure their products are placed in front of users searching for them. 

Google Shopping works similar to Google Ads, enabling you to place bids to secure the best spot on the Shopping Carousel. Of course, businesses are competing for that highly sought after first spot. Sixty five percent of shoppers click the first ad on Google Shopping without price being a factor. 

Conclusion

Pay Per Click or PPC means that you have the opportunity to advertise your products and services to an audience that is actively searching for what you provide. This increases your chances of driving high quality traffic to your website and improve your conversion rates.