What is a Local SEO Company?
Local search engine optimisation (SEO) is an online marketing strategy that helps businesses improve their visibility in local search results. When local SEO is implemented correctly, businesses can secure a top placement based on the relevancy to the users query when they are searching the internet. Most businesses don't have the time to focus on their SEO campaigns, resulting in them turning to local SEO companies for assistance.
Every business wants to be at the top of search results. In order to achieve this, there are a number of tasks that needs to be completed. A local SEO company has the experience, skill, and knowledge to help push your business forward, helping you improve your ranking. The most common services they provide includes:
The first thing a local SEO company will do is to set up a local SEO strategy. Every business's strategy is unique to their needs, based on what is needed. This process involves conducting full website and SEO audits, competitor analysis, keyword research, and more.
Claiming or creating your Google Business Profile is an imperative step to any successful local SEO strategy. From optimising your profile to provide as much accurate information as possible, along with high quality images is necessary to ensure your profile meets requirements. Google uses these profiles to identify local businesses, helping you appear in the local 3-pack, that is located just after the sponsored adverts and just above the organic results in local search engine results pages (SERPs).
On-page optimisation is also very important to improve your ranking in local results. It relies on high quality content creation using local keyword and phrases that your audience uses when searching the internet for products or services you provide. On-page optimisation includes keyword research, creating dedicated location pages, optimising your titles and meta descriptions, and creating a blog, to name a few.
Citations are also important to your local SEO success. Citations are mentions of your business that appear on review sites, online directories, and other platforms. This needs to be managed with care, ensuring that your business only appears on authoritative sites to achieve the best results.
It is so important to remember that many of your local potential clients will rely on what they find on the internet to determine whether to use your business or not. This means managing your online reputation with great care and finesse. Reviews account for sixteen percent of the Google Local Pack rankings. Encouraging happy clients to leave reviews online for your business is one step, the second is to ensure you reply to every review you receive, positive and negative. Online reputation management helps you engage with your audience, ensuring your business always puts its best foot forward.
Backlinks are a proven way to improve ranking, ensuring that Google and the other search engines, along with your audience can find your website. Backlinks come from local news sites, online review platforms, online directories, and blogs. They all play a role in your business placement in local results. You can secure natural backlinks by publishing high quality, informative, and interesting content that provides value to the reader.
A local SEO company is a specialist in everything to do with local search engine optimisation. They have the expertise and updated knowledge to help push your business forward to the top of local search results. This ensures you reach your local audience through an effective strategy.
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