What is a Local SEO Company?

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What is a Local SEO Company?

Local search engine optimisation (SEO) is an online marketing strategy that helps businesses improve their visibility in local search results. When local SEO is implemented correctly, businesses can secure a top placement based on the relevancy to the users query when they are searching the internet. Most businesses don't have the time to focus on their SEO campaigns, resulting in them turning to local SEO companies for assistance.

What Does a Local SEO Company Do?

Every business wants to be at the top of search results. In order to achieve this, there are a number of tasks that needs to be completed. A local SEO company has the experience, skill, and knowledge to help push your business forward, helping you improve your ranking. The most common services they provide includes:

Developing a Local SEO Strategy

The first thing a local SEO company will do is to set up a local SEO strategy. Every business's strategy is unique to their needs, based on what is needed. This process involves conducting full website and SEO audits, competitor analysis, keyword research, and more.

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Google Business Profile

Claiming or creating your Google Business Profile is an imperative step to any successful local SEO strategy. From optimising your profile to provide as much accurate information as possible, along with high quality images is necessary to ensure your profile meets requirements. Google uses these profiles to identify local businesses, helping you appear in the local 3-pack, that is located just after the sponsored adverts and just above the organic results in local search engine results pages (SERPs).

Optimising Your Website

On-page optimisation is also very important to improve your ranking in local results. It relies on high quality content creation using local keyword and phrases that your audience uses when searching the internet for products or services you provide. On-page optimisation includes keyword research, creating dedicated location pages, optimising your titles and meta descriptions, and creating a blog, to name a few. 

Citations and Management

Citations are also important to your local SEO success. Citations are mentions of your business that appear on review sites, online directories, and other platforms. This needs to be managed with care, ensuring that your business only appears on authoritative sites to achieve the best results. 

Online Reputation Management

It is so important to remember that many of your local potential clients will rely on what they find on the internet to determine whether to use your business or not. This means managing your online reputation with great care and finesse. Reviews account for sixteen percent of the Google Local Pack rankings. Encouraging happy clients to leave reviews online for your business is one step, the second is to ensure you reply to every review you receive, positive and negative. Online reputation management helps you engage with your audience, ensuring your business always puts its best foot forward.

Backlinks

Backlinks are a proven way to improve ranking, ensuring that Google and the other search engines, along with your audience can find your website. Backlinks come from local news sites, online review platforms, online directories, and blogs. They all play a role in your business placement in local results. You can secure natural backlinks by publishing high quality, informative, and interesting content that provides value to the reader.

Conclusion

A local SEO company is a specialist in everything to do with local search engine optimisation. They have the expertise and updated knowledge to help push your business forward to the top of local search results. This ensures you reach your local audience through an effective strategy.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
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