What is a Local SEO Strategy?

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What is a Local SEO Strategy?

A local SEO strategy is a pathway to online success. It helps you improve your local online presence, reaching your local audience, and driving qualified traffic to your website or store. With a local SEO strategy in place, you can refer to it to help you outrank your competition.

What Does a Local SEO Strategy Include?

A local SEO strategy should cover the following:

  • Current situation – keywords that are ranking and the SEO activity you are working on
  • Competitor research – what competitors are performing better in searches and what they are doing that you haven't done yet
  • Improvements – gaps in your SEO activity and how to improve your optimisation
  • Action – a list of steps needed to improve your local online presence
What is a Local SEO Strategy?
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Steps to Creating a Local SEO Strategy

As a local business, your aim should be to attract your local customers. As a result, you need an effective SEO strategy to help you achieve your goals. When it comes to creating a local SEO strategy for the fist time, it can be daunting. Using a methodical approach is best, giving you the time to tackle each segment of your plan, ensuring you don't ignore any SEO best practices that could turn your hard work into penalties.

Current Situation

Before you can identify what local SEO techniques you should be focusing on, you need to understand where your site is currently ranking and it's performance right now. Doing a full audit is the best options, giving you the information you need, while helping you identify any urgent tasks you should prioritise over other techniques.

Gather information to help you identify your current situation, such as:

Competitor Research

Knowing how your competitors are ranking and what they are doing that you haven't done yet is a great way to identify what needs to be included in your local SEO strategy. Any local businesses that have a higher ranking than yours, should be researched. 

Improvements

Knowing your current situation and your competitors is the first two steps to reach the improvements stage. This is where you decide what improvements need to be made to improve your visibility in local search results. With the information in hand, you can make data driven decisions to improve your local SEO strategy.

You may find when doing competitor analysis that your competitors engage with their audience, replying to all reviews they receive, both positive and negative. This shows you that you should be focusing on the reviews you receive, taking the time to reply to every single review.

Conclusion

Creating a local SEO strategy can be a daunting process if you are unsure what to do. Once your strategy is in place and you have taken action, it's important to constantly track and measure your success, identifying what areas need improvement.

Local SEO is imperative to local businesses that provide services in a specific geographic location. Local SEO provides you with the opportunity to compete against national and global companies, by focusing on local, appealing to your local audience, and driving them to your website or store.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
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