What is Enterprise Local SEO?

How Does Enterprise Local SEO Work?

Local searches involve a user searching for a product or service in a specific geographical location, often using the term “near me,” or adding their town, city, or village as part of their search. The focus is to ensure your location pages appear at the top of organic results, ensuring that your audience can find your business. Four out of five consumers will use the internet to search for products and services in their location.

Advantages of Enterprise Local SEO

Now that you have a better understanding on Enterprise SEO, you need to understand how it can be advantageous to your business. With an effective local SEO strategy, you reach your target audience, boosting lead generation and conversions.

Enterprise local SEO offers some excellent benefits, including:

• Increasing website traffic as more local consumers discover your business. When you increase your ranking by one space, your click through rate can improve by more than thirty percent
• Improve brand visibility and credibility as you improve your ranking. The higher your ranking, combined with positive reviews, shows users your brand is trustworthy and credible, increasing the likelihood of them visiting your website or store
• Attract quality leads through an effective local SEO strategy, reaching users that are already searching for products and services you provide. 

Effective Enterprise Local SEO Strategies

An effective enterprise local SEO strategy helps you expand your reach, but how do you improve your rankings, expand your reach, and increase conversions? There are strategies the professionals use to achieve your business goals, including:

Google Business Profile

When you claim your Google Business Profile listing, you attract local customers to your website and physical location. Completing this listing ensures your business appears in local results, along with Google Maps. It is essential that you optimise your Google Business Profile, providing accurate and updated information, along with high quality images. Ensure you verify your physical address in order for your listing to be visible to potential local customers.

Local Keyword Research

Keyword research is important for any SEO campaign, including your local campaign. Identifying the words and phrases used by your target audience and adding your location helps improve visibility in local search results. 

On-Page Optimisation

You need to get your website local SEO ready. This means optimising your website for local SEO success, publishing high quality and relevant content using your local keywords. Search engines, including Google, take numerous factors into consideration when ranking a business, including your website.  

Some tips for on-page optimisation includes:

• Use location keywords throughout your website content
• Create location specific content
• Boost your website loading times
• Provide an easy to navigate website that is user friendly

Take Technology Advancements into Consideration

Technological advancements such as the use of mobile devices and voice search should be taken into consideration. Ensure your website is responsive and can be used across numerous devices. Also remember to add some long-tail keywords to meet voice search results. 

Voice searches are different to typing in a query as we speak differently to how we type. Knowing the difference to these keywords and incorporating voice search keywords into your content increases your chances of reaching your audience using Siri, Alexa, and other voice search options.

Conclusion

It doesn't matter if your business is big or small, you will find enterprise local SEO can be beneficial in helping you reach your local audience, driving them to your website or physical store. It's an opportunity for you to generate leads and boost conversion rates.