What Is Link Building, and Why Does It Matter?

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What Is Link Building, and Why Does It Matter?

The aim of having a professionally designed website is to generate leads. In order to do this you need to drive traffic to your website. A great opportunity to drive traffic to your website is through link building, along with effective SEO strategies to help your website improve visibility online. 

While not confirmed, it has been noted that link building is a ranking factor that improves your ranking in search engine results pages (SERPs), boosting brand visibility, driving quality traffic to your website, and boosting leads and sales.

Link building is an important part of any effective search engine optimisation (SEO) strategy. It influences rankings in search results, along with trustworthiness, authoritativeness, and organic traffic. Creating valuable content to relationship building can all be used to generate high quality backlinks.

What Is Link Building, and Why Does It Matter?
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What is Link Building?

Link building is used to obtain links from other websites in your niche. These sites need to be high authority websites. This can be achieved by creating high quality and valuable content, along with building relationships within your niche or location to boost the possibility of acquiring a backlink.

The more high quality backlinks you secure, the higher your domain authority becomes, which has an impact on your ranking in SERPs.

What is a Hyperlink?

Hyperlinks are HTML elements used to link one website to another, or one web page to another. It includes an anchor tag or URL, along with visible text, which is called anchor text. This connects websites quickly and easily, enabling users to navigate between websites to gather the relevant content they are looking for seamlessly.

Internal vs Inbound Links

There are two types of link building techniques; internal link building and inbound or external link building. Internal links are responsible for connecting relevant pages within your own website, helping users navigate your site with ease. Inbound or external links, on the other hand, come from a different website, pointing to one of your web pages. Search engines see this as a positive sign of trustworthiness, and that you provide valuable content.

Why Does Link Building Matter?

Link building has a major impact on your SEO efforts. If impacts how search engines rank your web pages. When you have links coming from a reliable and relevant website, it can boost your ranking in search results. Link building is also effective in building trust and authority in your niche, increasing customer loyalty.

Trust and Authority

Link building helps to make your website authoritative and trustworthy. As high domain websites link back to your site, it shows your website as a valuable and reliable source of information to search engines, which may result in improved rankings in search results, along with a boost in organic traffic.

Improve Organic Website Traffic

Link building is an effective way to boost referral traffic, ensuring your links are seen by the right audience at the right time, improving conversions. 

Conclusion

Link building is an effective way to boost online visibility and drive organic traffic to your website. It enables you to reach more potential customers, while boosting your trust and credibility within your niche. Using a professional link building service enables you to save yourself time, while enjoying high quality links to your website. Are you looking to drive more organic traffic to your website? Get in touch with Genie Crawl today and let us create you a tailored link building strategy to help you enjoy increased organic traffic.

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