We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.
No fixed contract, just MONTH BY MONTHAffordable and FAIR pricesFast responses WITHIN hoursWe love getting RESULTS
What is Link Building in Digital Marketing?
If you have taken a lot of time and effort in creating high quality content, you want it to rank well in search engine results pages (SERPs). Google's algorithm has to trust your website in order to make your website stand out on the first page of results.
Link building is the most effective way to gain trust with search engines. This is the process of building links from other relevant websites, directing visitors back to your website. These are known as backlinks.
Google's algorithm examines backlinks, along with the level of quality for each web page, when it comes to ranking you in SERPs. Writing unique, high quality, and relevant content that gains a lot of backlinks from high quality websites, will boost your ranking in SERPs, helping you reach your target audience.
Some of the interesting link building statistics to help you understand why link building is important to any successful digital marketing campaign, includes:
The organic results in number one place on the first page of SERPs has 3.8 times more backlinks than the second to tenth positions
Thanks to the first place organic position, that result will have the highest click through rate, meaning a higher percentage of users will click on the content.
There are so many experiments and studies that prove that link building is an effective way to improve your ranking in Google SERPs, though Google has not confirmed this about their ranking system. Google states that backlinks are not a top ranking factor, or they are not in the top three ranking factors. This means that they are there somewhere and they do play an important role.
There was a Google leak spilled, where a member of their team shared information on their ranking system, proving that backlinks are a major ranking factor. We do know that backlinks are credibility votes for the quality of content on your website.
It is no surprise that many business owners interchange the terms backlinks and referring domains, though there is a significant difference. Backlinks are links directed to your website from another relevant and high quality website. A referring domain is a website that links back to your website at least once.
Googles algorithm takes backlinks and referring domains into consideration. This means one website can backlink to all your web pages, but it is only taken as a referring domain, so only one counts in your favour. Studies have proven that the more referring domains you have, the higher your ranking in SERPs will be.
Valuable and high quality backlinks will provide your business with numerous outstanding benefits when it comes to your digital marketing campaign. These benefits include:
Link building is a vital component of any successful digital marketing campaign, helping your business stand out front and centre to your audience. Link building helps your business gain credibility and trust, showing you as an authority in your industry, a source of valuable information. Link building not only improves ranking in SERPs, it also helps improve user experience (UX).
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.
© 2024 Genie Crawl. All Rights Reserved.
