What is Local SEO in Digital Marketing?
Search engine optimisation (SEO) is a powerful digital marketing tool that ensures your website gains visibility with your audience, while helping Google and the other search engines, crawl and index your page, helping you appear in search engine results pages (SERPs).
Over the past few years, local SEO has become the powerhouse when it comes to online visibility. It helps businesses reach their local audience, driving traffic to their website and brick and mortar store. Four out of five online consumers use search engines to find local businesses.
Local SEO is optimising your website to reach your local audience, based on a specific geographical location. When a person searches the internet for a particular product or service in their local area and you provide this service, you want to be at the top of results.
Before you wonder if local SEO is worth it, you need to know the following statistics for 2024:
There are some tips you can take on board to improve your local SEO efforts, helping your each a local audience and drive quality traffic to your website.
NAP is your Name, Address, and Phone Number. It is important to help you appear in the local pack in search results. You need to ensure you keep NAP information updated and consistent across all marketing efforts. Tip: Remember to include an area dialling code when adding your phone number.
Google Maps is a great way to reach your local audience. Using Google My Business, you can claim your map listing. This listing promotes a brief overview of your business to boost exposure, along with an improvement in local results.
Citations are when your business and address appears on other websites, such as online directories. This improves your ranking. Businesses that do not have a website often use citations, helping them reach their target audience.
Content has been king in the SEO industry for years. When producing your web pages, blogs, guest blogs, or social media posts, you want to provide high quality content that is informative and engaging, adding value for the reader. Using local keywords in your content is a win-win situation, that will help you reach your audience and improve your ranking in local results.
A powerful SEO component is backlinks and they are just as valuable to your local SEO strategy. Back links are links that come from other credible websites that direct to your website.
Local SEO has become one of the most sought after digital marketing services today, helping businesses improve their visibility in local searches, driving qualified local visitors their website and store. It is an important part of any successful digital marketing campaign, helping you stay visible to your audience, enabling you to compete with businesses of all sizes, while improving conversion rates.
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