What is Local SEO in Digital Marketing?

You are here:Home»Knowledge Centre»SEO Knowledge Centre»What is Local SEO in Digital Marketing?

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

What is Local SEO in Digital Marketing?

Search engine optimisation (SEO) is a powerful digital marketing tool that ensures your website gains visibility with your audience, while helping Google and the other search engines, crawl and index your page, helping you appear in search engine results pages (SERPs).

Over the past few years, local SEO has become the powerhouse when it comes to online visibility. It helps businesses reach their local audience, driving traffic to their website and brick and mortar store. Four out of five online consumers use search engines to find local businesses.

What is Local SEO?

Local SEO is optimising your website to reach your local audience, based on a specific geographical location. When a person searches the internet for a particular product or service in their local area and you provide this service, you want to be at the top of results.

What is Local SEO in Digital Marketing?
GET YOUR FREE ONLINE QUOTE

Before you wonder if local SEO is worth it, you need to know the following statistics for 2024:

Tips to Improving Your Local SEO 

There are some tips you can take on board to improve your local SEO efforts, helping your each a local audience and drive quality traffic to your website.

Optimise NAP

NAP is your Name, Address, and Phone Number. It is important to help you appear in the local pack in search results. You need to ensure you keep NAP information updated and consistent across all marketing efforts. Tip: Remember to include an area dialling code when adding your phone number.

Google Maps

Google Maps is a great way to reach your local audience. Using Google My Business, you can claim your map listing. This listing promotes a brief overview of your business to boost exposure, along with an improvement in local results.

Citations

Citations are when your business and address appears on other websites, such as online directories. This improves your ranking. Businesses that do not have a website often use citations, helping them reach their target audience. 

High Quality Content with Local Keywords

Content has been king in the SEO industry for years. When producing your web pages, blogs, guest blogs, or social media posts, you want to provide high quality content that is informative and engaging, adding value for the reader. Using local keywords in your content is a win-win situation, that will help you reach your audience and improve your ranking in local results.

Local Backlinks

A powerful SEO component is backlinks and they are just as valuable to your local SEO strategy. Back links are links that come from other credible websites that direct to your website. 

In Summary

Local SEO has become one of the most sought after digital marketing services today, helping businesses improve their visibility in local searches, driving qualified local visitors their website and store. It is an important part of any successful digital marketing campaign, helping you stay visible to your audience, enabling you to compete with businesses of all sizes, while improving conversion rates.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.