What is Local SEO in Digital Marketing?

Before you wonder if local SEO is worth it, you need to know the following statistics for 2024:

• Forty six percent of searches on Google are local searches, that is more than four billion searches daily
• Eighty percent of local searches carried out on mobile devices result in a conversion
• Ninety seven percent of people will find out about a local company on the internet
• Ninety percent of businesses found that reviews had an impact on their local ranking
• Twenty eight percent of local searches result in a sale within twenty four hours
• Twenty five percent of a businesses web traffic comes from local users
• Seventy eight percent of local searches on a mobile device results in an offline purchase
• Ninety percent of consumers carrying out a local search make a purchase within a week

Tips to Improving Your Local SEO 

There are some tips you can take on board to improve your local SEO efforts, helping your each a local audience and drive quality traffic to your website.

Optimise NAP

NAP is your Name, Address, and Phone Number. It is important to help you appear in the local pack in search results. You need to ensure you keep NAP information updated and consistent across all marketing efforts. Tip: Remember to include an area dialling code when adding your phone number.

Google Maps

Google Maps is a great way to reach your local audience. Using Google My Business, you can claim your map listing. This listing promotes a brief overview of your business to boost exposure, along with an improvement in local results.

Citations

Citations are when your business and address appears on other websites, such as online directories. This improves your ranking. Businesses that do not have a website often use citations, helping them reach their target audience. 

High Quality Content with Local Keywords

Content has been king in the SEO industry for years. When producing your web pages, blogs, guest blogs, or social media posts, you want to provide high quality content that is informative and engaging, adding value for the reader. Using local keywords in your content is a win-win situation, that will help you reach your audience and improve your ranking in local results.

Local Backlinks

A powerful SEO component is backlinks and they are just as valuable to your local SEO strategy. Back links are links that come from other credible websites that direct to your website. 

In Summary

Local SEO has become one of the most sought after digital marketing services today, helping businesses improve their visibility in local searches, driving qualified local visitors their website and store. It is an important part of any successful digital marketing campaign, helping you stay visible to your audience, enabling you to compete with businesses of all sizes, while improving conversion rates.