What is the difference between organic and paid search results?
There are differences between organic and paid search results. Both of which can be valuable marketing techniques to help you reach your target audience and drive them to your website.
Organic search results are unpaid sections you see on search engine results pages (SERPs). They are determined based on the relevance of the content. A website can take advantage of organic search by following SEO best practices, ensuring you have an effective SEO strategy. This does not cost you any money with the main expense being the time and dedication needed to climb up the rankings on SERPs.
Paid search results are adverts. Search engines show adverts on SERPs, close to the organic results. This is how search engines make money. Adverts are consistently shown at the top of search results, though they may appear in the sidebar. This works on a Pay Per Click (PPC) model. It enables you to advertise your business, products, or services, only paying when someone clicks on the link and is directed to your website. Therefore, you only pay for results.
We have put together a list of the common differences between organic and paid search results:
Overall, organic search results are more than five times better than paid advertising. Paid advertising is ideal for new businesses that want to get their brand seen quickly and effectively.
Both organic search results and paid search results offer their own benefits, though it is believed that organic search is more effective than paid search in the long run. Paid search can be expensive and tends to only be effective for a short period, or as long as you are paying. At Genie Crawl, we have extensive experience with organic and paid SEO. You can contact us today to find out how we can help you boost your brands visibility on the internet.
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