What is the impact of social media on SEO?

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What is the impact of social media on SEO?

The relationship between social media and SEO has become intertwined. Social media platforms do not impact rankings directly, but they do play a vital role in driving quality traffic to your website, helping to boost brand awareness. 

How Do Social Signals Impact SEO?

Likes, comments, and shares on social media platforms do not directly influence Google's ranking factors, but they do play a vital role that cannot be ignored. When your social content gets a lot of shares and comments, it shows the search engine that the content is relevant and engaging, which shows how important social signals are to your SEO strategy.

It is also worth noting that social media profiles do appear in search engine results pages (SERPs). This helps you boost visibility, driving organic traffic to your website.

What is the impact of social media on SEO?
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Social Media Can Boost Brand Visibility and Authority

Social media platforms can be powerful when it comes to improving brand visibility, along with building authority for your site. Both are important to any successful SEO strategy. When you share valuable content, engaging with your followers, your business establishes itself as a valuable source of information.

This is enhanced when taking part in industry conversations on social media channels, which should be part of your social media strategy. Potential results increase the chances of backlinks and brand mentions, both of which can improve your ranking in SERPs.

Drive Traffic to Your Website

The internet is interlinked in more ways than you know. Your social media account acts as a navigation tool to your website, driving quality traffic to your content. When you share links of your content on your social media pages, you attract visitors to your website. Many of these visitors may not have found your site on SERPs. As more visitors are driven to your site through social media, you will find your rankings improve.

Acquiring Backlinks

Businesses that are active on social media attract people that interact with their content. This results in more social media shares, some linking your content to their own website pages and blogs. As you know backlinks are essential to your SEO success, the more content you share, the more visible your website becomes.

When posting to your social media pages, encourage your followers to share your content and posts, some people just need a nudge in the right direction. 

Boost User Engagement

Social media provides you with the opportunity to listen to your audience, learning more about them and what they want, helping you engage with them in real time. When you monitor social media conversations, you gain useful insights, such as your customers preferences, behaviours, and interests.  You can use these useful insights to improve the products and services you provide, creating new content strategies, and boosting user experience (UX), which we already know is important to search engines. 

Valuable Social Media Tips for SEO

Optimising your social media pages improves SEO results. You can try the following social media tips for SEO:

Conclusion

What is the impact of social media on SEO? As you can see, social media may not directly impact your ranking in SERPs, but it does play a vital role in your SEO success. Make use of social media to share content and increase brand awareness, helping to drive quality traffic to your website and boost your ranking in SERPs.

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