What is the importance of backlinks in SEO?

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What is the importance of backlinks in SEO?

Backlinks are essential to the success of your SEO strategy. In fact, fifty three percent of website traffic comes from organic search results. Without an effective backlinking strategy, you could be left behind.

Backlinks play a vital role in helping Google determine your ranking in search engine results pages (SERPs). The more high quality backlinks your website has, the more organic traffic you can enjoy. 

Backlink Facts

There have been numerous studies to determine how important backllinks are in SEO. Here are some of the facts we have determined:

  • 43% of the top ranking pages on Google contain reciprocal links
  • Websites that create a consistent blog receive 97% more backlinks
  • 13% of SEO experts believe link building is one of the most valuable SEO techniques
  • 51% of digital marketers say backlinks are essential to ranking well in SERPs
What is the importance of backlinks in SEO?
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What is the Importance of Backlinks in SEO?

SEO is a process where you optimise your website, helping you improve your ranking in search engine results pages (SERPs). One of these strategies includes backlinks. It has been identified that Google's ranking algorithm does use backlinks to determine the authoritativeness of your website. When you have a high number of high quality backlinks, you will be seen as a valuable source of information, increasing your changes of ranking well in SERPs.

Google sees backlinks, which are known as inbound links, as a trust signal. 

Links are a Vote of Confidence for Search Engines

Google places a lot of emphasis on backlinks to determine how your website ranks in SERPs. The PageRank algorithm prioritised backlinks as a trust signal. Google now uses sophisticated methods when ranking websites, but you must not underestimate the importance of high quality and relevant backlinks from authoritative websites.

Focus on Websites with High Domain Authority

Domain authority is a metric that is used to determine how authoritative your website is. It determines your relevance in a specific niche. It has an impact on how websites rank in SERPs. When you acquire backlinks, in order to make them count, you want them from relevant websites with a high domain authority.

Importance of Backlinks

Identifying High Quality Backlinks

Now that you know how important backlinks are to your SEO success, you need to be able to identify high quality backlinks from poor quality links.

Good quality links are natural, appearing within the website content organically. They must come from a trustworthy and authoritative website, and the content must be relevant to your brand, niche, or audience. 

Poor quality links come from link farms, which are websites that sell links, and new websites. New websites usually have very little traffic and low domain metrics. 

What are Follow and Nofollow Links?

Nofollow links are links that the website owner tells Google not to crawl, making them less valuable. Dofollow links tells Google to crawl and index those pages.

Can My Website Rank on Google without Backlinks?

Yes, of course you can rank on Google without backlinks, but you may struggle. The internet is highly competitive and without backlinks, you may be able to rank for low competition terms. In order to be competitive in your niche, you will want to acquire high quality and relevant backlinks from a website with a good domain value.

Conclusion

Backlinks remain an important part of any successful SEO campaign, helping you improve brand visibility, drive organic and quality traffic to your website, helping you turn website visitors into paying customers.

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