What is the importance of SEO for online business growth?

Search engine optimisation plays a vital role in every stage of the sales funnel, navigating users through each state, from awareness to taking the desired action. The desired action is based on your business goals, it can be making a purchase, hiring your services, signing up for your newsletter, signing up for emails, or subscribing to an online service.

Drive Organic Traffic

Organic search is a main source of website traffic, offering a good return on investment, when compared to other digital marketing strategies. It is more than getting users to your website, it's about providing them with answers, helping them solve problems, encouraging engagement. When your website has good user engagement, your visitors stay longer on your website, improving your dwell time, and reducing bounce rates.

Generate Leads

When you generate website traffic from SERPs, you appeal to qualified traffic, users that are actively searching for what you provide, resulting in more leads and improved sales. With your SEO strategy in place, it passively drives organic traffic to your website.

Increased Brand Awareness

With a powerful SEO strategy, you can distinguish your brand as a trustworthy source of information. It is important to establish a good brand authority on search engines, helping to increase your ranking, boosting brand awareness.

Building a reputation is not an overnight success story, it  takes time. In order to improve your reputation, increasing the chances of you being as an authoritative in your industry, you need to acquire backlinks from credible sources. Search engines reward websites with backlinks, seeing them as authoritative, credible, and a valuable source of information.

Competitive Advantage

Most internet users will not venture onto the second page of Google results. This means, in order to achieve business growth, you need to increase your ranking to the first page. Investing in an effective SEO strategy, increases your chances of climbing to the first page of SERPs.

Once you make it to the first page, it is invaluable. You will receive ninety percent of all the organic search traffic. You need SEO to be competitive online.

Improved User Experience

When you incorporate SEO into your digital marketing strategy, you create an improved user experience for your website visitors. These days a first impression of your brand is seldom experienced in first person. First impressions now occur on the internet.

Creating high quality and relevant content, ensuring your website is easy to navigate with fast loading website pages, and increasing your ranking is all valuable to your long-term success online, boosting business growth.

Conclusion

 Now that you understand how important SEO is for online business growth, you need to embrace SEO, incorporating a solid SEO strategy into your digital marketing campaign. Genie Crawl is a reputable and experienced digital marketing agency, offering all the support your business needs to drive your business forward, helping you grow in the competitive digital marketplace.