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What is the importance of SEO for online marketing?
Search engine optimisation (SEO) is an essential part of any successful online marketing strategy, helping you build long-term credibility, while reaching your target audience. Many people don't see the importance of SEO, or lack the resources to implement SEO strategies into their online marketing campaigns.
Online marketing, or digital marketing, is a marketing process that relies on different online channels and technologies, helping you reach your target audience. Close to fifty percent of shoppers use Google today to discover new trends.
Creating an online presence using SEO, PPC< content marketing, social media marketing, and email marketing, helps you reach your audience, driving them to your website, providing you with the opportunity to convert visitors into paying customers.
Online marketing offers you the opportunity to reach a wider audience, while tracking consumer behaviour. It allows for a data driven strategy to boost brand awareness and revenue.
What is SEO?
Search engine optimisation (SEO) involves optimising your website to improve your ranking in search engine results pages (SERPs). It involves creating high quality content, addressing users questions. When you implement SEO into your online marketing strategy, you boost visibility, attract new audiences, and expand your customer base.
Main Types of SEO
SEO comes in different types and you will want to focus on each one if you want it to improve your online marketing strategy:
What is the Importance of SEO for Online Marketing?
Online marketing campaigns are run to help you achieve your business goals, whether it's increase sales, generate leads, or improve your subscriber numbers. SEO in online marketing offers numerous benefits, including:
Improves Organic Traffic
When done correctly, SEO helps you boost your online visibility on search engine results pages (SERPs), resulting in an increase in website traffic. With an increase in website traffic, you are given an opportunity to generate new leads, customers, and subscribers.
Improves User Experience (UX)
When you optimise your content, navigation, accessibility, and site structure, you enhance user experience (UX). UX is an important factor that search engines look at when ranking your website.
Improves Trust and Credibility
When you rank higher on SERPs, you improve your credibility and trust with users and search engines. Ranking higher makes it easy to attract new visitors to your website, increasing your chances of a conversion.
Improves Reputation
When you implement effective SEO practices, you create a long term reputation for your business, by increasing website traffic and user interest. When you have a high domain authority, you gain more traffic and maintain your higher ranking on SERPs.
Improves Return on Investment
SEO is a very cost effective solution to boost your brand awareness, while understanding user behaviour. It helps to drive traffic to your website, that in turn, helps you convert website visitors into paying customers, improving your return on investment (ROI).
Conclusion
SEO is essential to any effective online marketing strategy, helping you improve visibility, drive organic traffic to your website, and increase your conversions. Are you ready to take your online marketing campaign to the next level? Let Genie Crawl help you implement a proven and effective SEO strategy to achieve long term success.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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