What is the importance of SEO for small businesses?

User-Friendly Website

While your website may look amazing, if you do not have a proven SEO strategy in place, you may not be able to attract new customers. With SEO, you ensure your website is user-friendly, making sure it is accessible on all mobile devices, you improve your ranking and attract your audience.

Working with the right digital marketing agency that knows SEO will ensure your website is responsive for mobile devices, while offering user friendly navigation.

Drive Organic Traffic to Your Website

In addition to ensuring your website is mobile friendly and user friendly, SEO helps you attract your audience organically. This means you don't pay for new leads and new customers. You an do this by optimising your website for keywords and phrases your audience use when searching for products and services you provide.

SEO is not only for physical stores, you can sell services, consultancy services, physical goods, even software. You can be providing any service or product that your audience can purchase in-person or on the internet.

Attract Local Customers

If your small business has a store front or physical office, you will find local SEO highly beneficial. Local SEO is very important to small, local businesses. Your potential customers are using search engines to find businesses in their location. Local SEO is ideal for retailers, restaurants, photographers, law firms, doctors, dentists, and more. It helps attract local customers to your store or your website.

Generate Sales

Your goal is not only to rank your website high on SERPs, but to enjoy a good return on your SEO investment. While SEO is free, you should still use a digital marketing agency to handle your strategy for you. The cost of the agency is minimal when compared to traditional marketing methods.

SEO will help you attract your target audience who will engage with your high quality content, providing you with the opportunity to convert them into customers, whether they buy a product, or subscribe to a service.

Improve Brand Awareness

Small businesses find it very difficult to stand out from their bigger competition. SEO helps you get noticed, even as a small business in a market dominated by well-established, and larger businesses.

Improve Credibility and Trust

In years gone by, customers would walk into your store, meet you in person, and discuss their needs. Today you need to attract your audience to your website, making it harder to prove you are a credible and trustworthy company. This is where SEO comes in. 

With SEO you can attract high quality backlinks from other relevant and authoritative websites, boosting your ranking in SERPs, and improving your credibility and trust. When you appear at the top of search results, users immediately assume that the search engine only puts high quality, reputable, credible, and trustworthy companies at the top, making them more likely to engage with your website and take the appropriate actions you want them to take.

Conclusion

As a small business, if you are not already taking advantage of SEO, you are missing out on valuable website traffic, and potential leads and sales. If you want to know more about boosting your ranking in SERPs, reaching your target audience, and driving quality and organic traffic to your website, give the Genie Crawl team a call today.