What is the importance of website security for SEO?

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What is the importance of website security for SEO?

Website security plays an important role in your search engine optimisation (SEO) performance. 

What is Website Security?

Website security is a number of measures taken to protect your website and visitors from cyber threats, including hacking, malware attacks, and data breaches. Secure websites protect sensitive information, building trust, and helping create a positive user experience (UX). Among the steps taken includes adding the following protocols:

  • Secure Sockets Layer (SSL)
  • Transport Layer Security (TSL)

These protocols ensure any data transmitted between the users browser and website server is confidential.

What is the importance of website security for SEO?
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Bad Web Security Has Negative Effects

When you don't implement security measures to protect your website, you may find your site is blacklisted by search engines, due to:

What is the Importance of Website Security for SEO?

There is a powerful connection between website security and SEO, though it is often underestimated. Website security is important to SEO because:

Google Algorithm

Google takes a number of factors into consideration when determining your ranking in search engine results pages (SERPs). Google favours secure websites that have HTTPS. This increases your chances of ranking well in SERPs, telling users that they are entering a secure website. Having a SSL certificate on your site increase your chances of ranking well, boosting visibility, and click-through rates.

Boost User Trust

Visitors are more likely to engage with a website when they feel safe and secure, which is why website security is important to SEO. Websites that do not have SSL or TSL certifications often display a “Not Secure” warning, which deters visitors. Secure websites boost user confidence and trust. 
 
Reduce Downtime

Did you know when your website is down, it has a negative effect on your SEO efforts. Website security plays a role in reducing the risk of downtime, as secure websites are protected against potential threats, maintaining consistent uptime, which is favourable to Google and other search engines. 

Backlinks

Backlinks are fundamental to your SEO success, showing a websites authority and credibility. Website security indirectly influences backlinks, that contribute to your site credibility. Secure websites are less prone to hacking, making other websites more likely to trust your site and backlink to it. Good website security helps to improve your backlink profile, and in turn, improve your SEO ranking.

Conclusion

SSL and TSL encryption has a positive impact on user experience (UX) and search engine ranking. When you understand the importance of website security and how it influences your SEO efforts, you can focus on boosting your ranking, brand visibility, and organic website traffic. You become credible and trustworthy to your audience and the search engines. 

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