What is the Importance of Website Speed Optimisation?

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What is the Importance of Website Speed Optimisation?

As you know, the more you use the internet, the faster you expect websites to load. We live in a fast paced world, and this means that your website visitors don't want to sit around and wait for your website to load. A slow website can result in potential customers leaving your site and heading over to your competitor websites.

What is Page Speed?

There is a difference between page speed and website speed. Page speed is how fast the content on one of your website pages loads, becoming interactive. This means you have to take how long the server takes to send data to the browsers, and then how fast the browser shows the content on the clients device. Website speed, on the other hand, is how fast a collection of web pages take to load.

Fast loading pages ensures a good user experience *UX). It is important to focus on specific web pages, benefiting the visitor and your SEO strategy.

What is the Importance of Website Speed Optimisation?
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Why is Website Speed So Important?

The speed of your website is the first thing many visitors take into consideration when visiting you site for the first time, it impacts how they feel about your brand. If they are met with a slow and unresponsive site, they will bounce immediately, and will not stick around. Google advised that bounce rates can increase by more than one hundred percent if web pages take too long to load, this means more than one second.
 
One second doesn't sound like long, but for a users searching for important information, it feels like eternity. The biggest problem is when a visitor find your site too slow, you will not have a second change to impress them. 

The statistics speak for themselves. Did you know the BBC risks losing ten percent of its website visitors for every extra second of loading time? Amazon loses one percent of their online sales for every one hundred milliseconds of latency. 

Benefits of Website Speed Optimisation

Did you know your website speed is an important ranking factor. While it's not a major ranking factor, by improving your website speed optimisation, you improve your organic ranking in search engine results pages (SERPs.)

Yes there are more important ranking factors such as a good on-page SEO campaign, back linking, and more. But there is no denying that website speed is essential to your organic search engine success.

Site Speed and User Experience

If there is one major thing you should focus on when it comes to improving your website, it is user experience (UX).  If users don't enjoy visiting your website, it doesn't matter how much optimisation you do. A great UX strategy can boost conversions, brand loyalty, and more. Website speed optimisation is an important part of your UX strategy, It is the difference between an enjoyable website.

Site Speed and Conversions

When you improve your site speed, you can see a serious improvement to your conversions. Tons of research papers, experiments, and A/B testing has proven this over the past few years. 
 
Remember, internet connections speeds have sped up over the past few years, but at the same time, website speeds are not improving. Improving your website speed can have positive results in the long run. 

Conclusion

There is no denying these days, that your website speed correlates directly with user experience and conversions. As internet speeds increase, it's essential to take advantage of website speed optimisation, providing any visitors with fast loading website pages and a great UX. Hire the services of a professional digital marketing agency, such as Genie Crawl, offering high quality and bespoke services, including website speed optimisation.

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