What is the role of AI in SEO?

Keyword Research

AI has become adept to identifying emerging topics and identifying gaps in markets. It enables for the creation of highly relevant and targeted content. When using AI powered analytical tools, it streamlines processes when it comes to assessing SEO efforts. AI is able to identify patterns and the value of keywords, helping to:

• Identify the best keywords to target 
• Identify what keywords will work on which pages
• Identify what actions need to be taken to improve keyword rankings

Analysing Topics

SEO goes beyond matching the right keywords to users queries. AI helps to cluster keywords and ensure the content you create is tailored to captive your chosen target audience. Some AI technologies look at large keyword data sets focused on certain topics, reducing the amount of work needed by humans to identify what topics are best suited to encourage visitor engagement:

• Identify topics with rising interests
• Generate the first draft of blog posts
• Turn related concepts that users are looking for into primary topics

Refreshing Content

It is important that your content remains current in order to provide value to your audience. Forty percent of SEO professionals are already using AI to support the updating of content, helping them improve on page titles and descriptions that align with the latest search behaviours. 

Improved Efficiency

AI in SEO helps with the automation of certain processes. It helps to automate repetitive tasks, freeing up time to focus on strategic work. It also eliminates the risk of human error when it comes to the basic level of SEO. It helps to find related content for your site.

How AI is Revolutionising Online Marketing

AI is revolutionising online marketing in a number of ways:

• Content creation – provides content ideas based on search trends,ensuring you create relevant, unique, and fresh content. 
• Streamline optimisation processes – this frees up time for in-depth analysis and strategic thinking. 
• Data integrity and compliance – helping to ensure the quality and management of data. SEO professionals rely on AI tools focusing on specific datasets, such as keywords. 
• Boosts efficiency – AI takes on the heavy tasks, providing marketing teams with the time they need to be creative and strategic when delivery high quality, unique, and relevant content.

Conclusion

Up until a year ago, the SEO industry was hyped up about artificial intelligence (AI), with the majority of SEO professionals worried that AI would steal their jobs. AI has shown to be a useful tool in SEO, helping with automated and repetitive tasks, helping SEO teams be more productive and efficient, adding a human touch when it comes to creativity and strategic planning.