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What is the role of backlinks in SEO?
Backlinks are essential ranking factors for Google, the leading search engine in the world, with over ninety percent market share. As a result, when we mention search engines, we focus on Google, where backlinks play a vital role.
When another website links back to content on your website, it is known as a backlink. Basically it's an inbound hyper link. You can see the link on the other site, as it shows up in blue, showing visitors they can click on it to gain further information.
When Google rolled out Penguin Algorithm, the SEO landscape changed in terms of backlinks. Before Penguin, the quality of backlinks didn't count for much, it was more on how many backlinks you acquired. This resulted in numerous websites making use of link farms and other black hat techniques to manipulate the algorithm.
Today, backlinks are about quality not quantity. Backlinks must have relevance to your site in order to be beneficial to your SEO success.
Backlinks are very important to your SEO strategy. They are helpful in driving quality traffic to your website, while increasing your ranking in search engine results pages (SERPs). Your site gets more visitors if you have backlinks. The more people clicking on the link will be driven to your site, increasing your credibility and relevance in your industry.
When you have high quality and relevant backlinks driving visitors to your website, your page authority and domain authority increases.
Page and domain authority both play an important role in SEO. High domain authority often finds you ranking on the first page of Google SERPs, while high page authority, helps you stand out from your competitors on target keywords. Google update these authorities monthly. Backlinks helps to increase the authority of your website, showing Google you are credible, trustworthy, and a source of valuable and relevant information.
You can speed up how Google crawls and indexes your pages through backlinks. Google crawlers will crawl your website through the backlink, resulting in your site being indexed quickly, helping you start ranking in SERPs. The higher the quality of the backlinks the better indexing you will receive.
When you get organic traffic driving to your website, you are seen as relevant and credible, helping to boost brand authority and ranking. When you get a backlink from a site with good domain authority, Google sees your site as relevant. Backlinks are votes of confidence, showing Google you are a credible source of information, the information is relevant, and you are an authority on the subject.
Backlinks are very important to your SEO success. When you acquire high quality backlinks from trusted sources, it shows users and search engines that you are credible, authoritative, and a valuable source of information. In turn, this helps you improve your ranking in SERPs, reaching your audience, and driving organic traffic to your website.
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