What is the role of keyword mapping in content creation?
When you know what terms your potential customers use when they search the internet, helps you appear in search results. Keyword matching to the right page of your website helps to improve conversions, driving your business forward as a credible and trustworthy source of information. The problem is that you are competing with millions of other web pages, which is why keyword mapping can give you the competitive edge you are looking for.
Keyword mapping is assigning relevant keywords to each web page. Mapping out which keywords belong to which pages, enabling you to optimise them and create high quality and relevant content. The aim is to rank the page for its chosen keywords, while avoiding keyword cannibalism. It is a very effective SEO strategy, especially for businesses targeting location-specific keywords to improve their local SEO efforts.
Keyword mapping plays a vital role when it comes to your content creation:
Google has indexed more than fifty six thousand web pages and this number grows by the day. By selecting the right keyword, you are one step in the right direction to ensuring your web page appears in front of your target audience. The next step is knowing which page the keyword should go on and optimising that page to ensure it rains relevant, useful, and competitive.
Keyword mapping gives your content strategy direction, eliminating random keywords, helping your pages appear in search engines.
Keyword mapping gives you the opportunity to organise keywords and pages, along with your site structure. You will be able to identify keyword trends you may have missed if you didn't have an organised view of your keyword map. This provides you with optimisation opportunities, ensuring you create better content.
Keyword cannibalism usually occurs when you have a number of web pages, all focusing on the same keywords or phrases. When you have the same keyword in your URL, headings, title tag, subheadings and content that are also used on another page of your website, this is keyword cannibalism.
The Google Penguin update has made it possible for the search engine to see cannibalism pages as spam. This results in them not being indexed correctly, that can negatively impact your ranking in search engine results pages. This is because your web pages are competing with other web pages on your own website. It's essential you choose a different keyword for each web page to avoid keyword cannibalism, ensuring each page is indexed correctly.
Keyword mapping does take a lot of work. Once the mapping is complete, then the content creation process needs to be completed, with constant optimising of your content to ensure it remains fresh and competitive. When you use keyword mapping in content creation, you give your business a competitive advantage in search rankings, helping to boost conversions.
With technology constantly evolving, search engines now understand user intentions better, ensuring they provide precise results. Delivering high quality, relevant, updated and accurate content is essential to push your business to the top of search results, reaching your audience, and driving organic traffic to your website.
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