What is the role of link-building in off-page SEO?

What is Link Building in Off Page SEO?

Many websites focus on prioritising link building as an important strategy, helping to improve their ranking on search engine results pages (SERPs). If your website provides valuable and unique content with fast loading pages, it may not be enough to improve your ranking in SERPs. With external linking that directs traffic to your website, search engine crawlers are able to find, crawl, and index your web pages.

Over the past few years, Google has emphasised how important link building really is. On page SEO remains significant, but link building, along with social sharing, and dwell time, have become more important to Google's ranking algorithm.

Before you can focus on link building, you need to ensure your website content is ready. This means making important preparations:

1. Organise your web pages – implement on-site optimisation, preparing your website for link building. Interlink your pages, use various keywords, create a network to reinforce authority.
2. Improve your internal links – strengthening your sites internal linking by connecting pages, reinforces authority, providing users with easy access to relevant content

Types of Links

You can use a variety of strategies to acquire high quality links for your website from authoritative domains:

• Natural links – this is what you are aiming for. These links are achieved due to your impressive content without any effort on your part. This means creating high quality and unique content that provides value to the reader
• Manual links – these are links that are intentionally acquired for your site from other platforms that represent your brand. This can be done by manually sharing your website on social media platforms.
• Self created links – these are links that are initiated by you to drive traffic to your site from panels and forums. It is important to be careful if choosing this method, as it is considered a black hat technique that could reduce how much search engines trust your brand. At Genie Crawl, we do not recommend self created links, focusing on natural links to achieve the best end results.

Conclusion

Link building has become essential to your off-page SEO efforts. It helps to drive visitors and search engines to your pages, showing you as an authority in your niche or industry. Link building is a complex process that takes time and effort. If you are ready to incorporate link building in your off page SEO campaign, let Genie Crawl give you a hand. Call us today for a free, no obligation quote.