What is the role of meta tag optimisation in SEO?

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What is the role of meta tag optimisation in SEO?

Meta tags are essential pieces of code that describe the content and information appearing on your web page to search engines. Meta tags help web browsers understand how the content should be displayed to users, an important aspect of ensuring your website is optimised properly.  Meta tags are on each page of your website, only visible within the HTML code.

Meta Tags in SEO

Meta tags, which are often referred to as meta data, are HTML code used to provide information about a web page and it's contents to your users and search engines, such as Google, Bing, and Yahoo.

Search engines rely on the information you provide to understand what your web page is about. You can add instructions to the web browsers and search engines in your meta tags, telling them how to crawl, index, and display your website.

What is the role of meta tag optimisation in SEO?
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The details you provide in your meta tags can sometimes appear in search engine results pages (SERPs), helping to influence users when they deciding whether to click on your site or not. It is essential that you take the time to optimise your meta tags correctly, using your targeted keywords to boost your ranking in SERPs.

Where to find Meta Tags

 Meta tags are found in the <head> section of your web page, found at the top of the web pages HTML code. You can edit your tags through the HTML file or a plug-in used by your content management system (CMS).

What are Title Tags?

Title tags, also known as meta titles, are elements that provide search engines with the title of your web page. You need to provide concise and accurate description of your web page for the user and search engines. These title tags help search engines understand your content, having a positive effect on your ranking in SERPs, boosting your click through rate.

Important Tip: Your title tag should be no more than sixty characters, or it may be cut off or rewritten.

What are Meta Descriptions?

Meta descriptions are a short description of your web page, providing information on what it is about. Basically it's a summary, giving users a reason to click through to your website. Meta descriptions appear just below the title tag in search engine results pages.

Important Tip: Your meta description should be no more than one hundred and sixty characters and should seamlessly include your targeted keyword.

Other Meta Tags Used in SEO

In addition to your title tags and meta descriptions, there are other meta tags you need to know about that can impact your SEO efforts:

Conclusion

Meta tag optimisation goes hand in hand with SEO, helping you improve your ranking and reach your target audience. They are used as a descriptive tool, telling your audience and search engines what your web page is about, encouraging users to click through to your site, while helping search engines crawl and index your web pages. Do you want to discuss meta tag optimisation in more detail to improve your SEO strategy? Give Genie Crawl a call today and let us assist you with effective meta tag optimisation services.

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