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What is the role of SEO in digital marketing strategy?
Search engine optimisation (SEO) has evolving considerably over the past few years. It is used by businesses to elevate their brands in search engine results, helping them reach their target audience, and drive free and qualified traffic to their website.
SEO is one of the main components of any effective digital marketing strategy. It has a far-reaching impact, influencing how you strategies your online presence, connecting with your audience. It is more than simply adding keywords to your content, it is a comprehensive approach to make your site visible and attractive to search engines and users, improving user experience (UX).
SEO in digital marketing offers numerous outstanding benefits:
SEO is constantly evolving as search engines become more sophisticated, resulting in changing SEO strategies and techniques to align with search engine algorithms. In 2024, keyword research still remains important to your SEO success.
Data privacy has become an essential part of your digital marketing campaign with search engines prioritising websites that protect their users and secure data. With strong data privacy measures, you build trust with your audience, while aligning with SEO best practices.
Data privacy and user experience (UX) go hand in hand, both key factors for SEO rankings. Websites that ensure their users are safe, providing a reliable environment for their users, see an increase in engagement and dwell time, while lowering bounce rates. These are vital for your SEO success, showing search engines your site is relevant and valuable to users.
SEO can integrate seamlessly with your digital marketing strategy:
SEO is constantly changing with new trends emerging on a regular basis, that can influence your digital marketing strategy:
Thanks to the rise in smart speakers and voice assistants, optimising your content for voice search has become imperative. This means focusing on natural language and question based queries.
Having a mobile-friendly website has become even more important than before thanks to Google's mobile first indexing. This means Google prioritises the mobile version of your website, even for desktop searches. Your mobile site is used to crawl and index your pages, determining your ranking when a user searches for a product or service your keywords align with.
Artificial intelligence (AI) has revolutionised SEO strategies, offering sophisticated ways to personalise content, predict trends, and analyse your users behaviour.
SEO is a strategic part of any successful digital marketing strategy, impacting your online presence. It helps to drive traffic to your website, improve user experience, and enhance your brands credibility and visibility. Looking forward, SEO and digital marketing will grow stronger, highlighting the need for companies to invest in adaptable SEO strategies. It is essential for any business that wants to be competitive, reach their audience, and drive traffic to their websites.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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