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What is the role of SEO in website development?
Search engine optimisation (SEO) is a complex process that requires you take steps to rank your website or content at the top of search engine results pages (SERPs). In order for your business to gain visibility with your target audience, you need to have an effective SEO strategy in place.
Search engine optimisation (SEO) is a valued marketing digital marketing technique, made up of strategies and tactics, helping you improve your ranking on SERPs. In order to reach the top ranking on the first page of SERPs, you can employ two options:
PPC is not affordable to everyone, but organic SEO is something every business, no matter the size, can afford.
SEO involves including targeted keywords in your content and your meta descriptions, tags, and titles, helping search engines crawl and index your content, when it aligns with a users query. It also involves creating high quality content, ensuring your website is easy to navigate, improving user experience (UX), and improving your page loading times.
When it comes to website development, thee are two important types of SEO to take into consideration:
On-page SEO involves using keywords in your website content. You will want to optimise your meta tags, headings, and titles, ensuring your content is easy to understand.
Off-page SEO is search engine optimisation techniques that take place off your website. This is when you acquire high quality backlinks from relevant websites thanks to your high quality, engaging, and unique content, along with creating guest blogs.
SEO plays vital roles in your website development, including:
You can have a beautiful and professionally designed website, but it will be useless if your audience cannot find it, this is where SEO comes into play. When your website shows up in users search queries, it improves your website traffic. These are visitors to your website.
SEO is very effective in improving the quality of your website. In order to achieve success, you need to appear on the first page of search engine results pages (SERPs). Have you done a search online? Have you ever ventured to the second page of results? The truth is that only a tiny percentage of users will venture to the second page.
Following SEO best practices, using targeted keywords, creating high quality content, while providing an outstanding user experience (UX) are all effective ways to improve your ranking, boosting brand visibility and driving organic (non-paid) traffic to your website.
You usually have to pay for advertising if you want to promote your website. SEO, on the other hand, does not require you to pay anything. You cannot pay for a ranking with Google, or any of the other search engines. The only payment you will need to make is if you use a digital marketing agency to handle your SEO strategy for you. This makes SEO affordable for any business, no matter the size.
What makes SEO great for website development, is that you can analyse your website performance at any time, understanding your users behaviours when they are on your site. You can see where they spend most of their time, along with sections that they skip. These insights, help you understand your customers, while ensuring you produce content that aligns with their needs and goals.
In order for your newly developed website to be seen by your audience, you will need to implement an effective SEO strategy. SEO is growing in popularity with all websites implementing some SEO tactics to improve their performance. Stay ahead of your competitors by incorporating SEO into your web development today.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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