What is the role of technical SEO in today's website optimisation?

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What is the role of technical SEO in today's website optimisation?

We live in a digital world, which means businesses need a strong online presence to be noticed by their potential customers. Whether your business is an ecommerce store or a small blog, you need to optimise your site for search engines, helping to attract traffic and achieve online goals.

Most people know about on-page SEO, which includes keyword optimisation and content creation, though technical SEO is just as important for improving your website performance and increasing your ranking in search engine results pages (SERPs).

What is Technical SEO?

Technical SEO is an optimisation process that improves the technical elements of your website, helping you improve your ranking in SERPs. This includes speeding up the loading times of your web pages, ensuring your website is mobile responsive, and improving your website architecture for an improved user experience (UX).

What is the role of technical SEO in today's website optimisation?
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Why is Technical SEO Important?

Technical SEO cannot be ignored if you want your website to show up in search results, improving your visibility, helping to drive quality traffic to your website.

Improves User Experience (UX) and Website Speed

Website is an important factor that impacts user experience (UX), along with search engine rankings. If your website takes too long to load, it can result in a high bounce rate with poor user engagement. This will negatively impact your ranking in SERPs. Technical SEO helps to improve your website speed through effective website architecture optimisation, reducing page loading times, and using browser cache.

Improves Website Architecture

Website architecture is important to how search engines crawl and index your site. A well-structured website architecture helps search engines crawl the site easily, understanding the content you have published. In turn, this helps to improve your ranking in SERPs. Technical SEO improves website architecture by using header tags, implementing a clear navigation structure, and optimising URL's.

Improves Mobile Responsiveness

Mobile optimisation has become more important than ever before, ensuring that mobile users can access your website seamlessly, engaging with your website pages, on any mobile device and screen size. Mobile friendly websites see a higher ranking in SERPs, not to mention that Google has announced that they will use the mobile version of a website for crawling and indexing. Technical SEO improves the responsiveness of your website by optimising your website design, using responsive images, and providing mobile friendly navigation.

Improves Website Security

Security has also become essential if you want to rank well in SERPs, reaching your audience. Secure websites improve user trust, protect data, and help to improve rankings. Technical SEO improves website security by using secure hosting, carrying out regular website software updates, and implementing SSL certificates.

Improves Accessibility

Accessibility is very important, ensuring that everyone can access your website whether they type in a query, or they use a voice assistant, due to a disability. Websites that are accessible tend to rank higher and attract more visitors. Technical SEO improves accessibility by optimising your web design, using clear navigation structure, and offering descriptive alt tags.

Conclusion

An effective SEO strategy comprises of on-page SEO, off-page SEO, and technical SEO. Technical SEO is imperative to helping you improve your ranking in SERPs, driving organic and quality traffic to your website. It improves your website structure, makes it easy to navigate, and speeds up page loading times, which in turn improves user experience (UX). Are you ready to take your website to the next level? Do you want to improve your ranking or generate more leads? Call the Genie Crawl team now to discuss your technical SEO needs.

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