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What methods are used for effective keyword research?
The Google search algorithm uses more than two hundred factors to rank your website. In order to give your website the best chance of ranking well in search engine results pages (SERPs), making it stand out from your competitors, you need to find the right keywords.
The right keywords must appeal to your target audience, enabling you to develop a keyword strategy, helping your pages climb to the top of SERPs, generating organic traffic.
Keywords are terms and phrases used by your audience when searching for products, services, or information on the internet. It helps you develop relevant online content. From the customers perspective, they are works they use in search bars to describe what they are looking for, but for business owners, they are used to create high quality and relevant content, informing search engines about any information in your web pages, helping you improve your ranking in SERPs.
Keywords help you understand our audience from what they are looking for and why they need it. It is used as an important part of any successful search engine optimisation (SEO) strategy.
The keywords you use on your website defines what your business does, the products and services you provide. The quality of the keywords you use in your content also helps search engines determine where your website should appear in SERPs. The higher you rank, the more organic traffic you can enjoy.
Did you know the number one result on Google receives more than thirty percent of the clicks? The number of people relying on the internet to search for products and services is constantly growing.
Through effective keyword research, you can identify the best keywords that are in demand in your niche, knowing what your consumers want and providing it to them. It is essential to include high quality keywords in your product descriptions, articles, and blog posts, pushing your website to the top of SERPs.
Primary keywords are the keywords you use when focusing your strategy. It is the main word you use in your title, meta description, content, and title. These are highly competitive keywords.
Long tail keywords are key phrases that contain three or more words. They are specific phrases that are used by consumers that are further down the purchasing funnel. These consumers know what they are looking for. Long tail keywords do not have the high search volume, but they do offer a higher chance of conversion.
There are a few steps you will need to take to carry out effective keyword research:
Start a spreadsheet with general categorises for the keywords you want to rank for. These may align with your product categories. They can be anything you feel will add value to your target audience.
With a list of relevant topics, you will want to expand on each topic, using phrases you think your audience use when searching on the internet for the products or services you provide. You can use Google Analytics to help you identify what keywords consumers are already using when visiting your website.
Type your keyword phrase into Google and make your way to the bottom of the page, where you will see a list of related search phrases. This is creative way to add to your keyword list.
Use Google Keyword Planner to see what relevant terms your audience uses when searching on the internet.
Keyword Planner is an easy way to analyse how strong your chosen keywords are. In this step, you want to identify:
Effective keyword research is the building block to a successful SEO strategy. Keyword research is time consuming and confusing, if you are unsure what you are doing. Let Genie Crawl save you time, while providing you with the most effective keyword research, helping you get your SEO strategy back on track today.
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