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What role does content marketing play in an SEO strategy?
Content marketing and search engine optimisation (SEO) are both essential to an effective digital marketing strategy. Taking into account that seventy five percent of people searching online do not scroll past the first page of Google. When you incorporate SEO into your content marketing strategy, you generate favourable results. The problem is that many people do not see the content marketing and SEO working hand in hand.
Content marketing is a strategic marketing approach that focuses on creating and publishing high quality, relevant, and valuable content that helps to attract and retain your audience, driving visitors to your website. It provides you with an opportunity to communicate updated and relevant information to your audience. Content can be used to build customer loyalty and offers a great return on investment, when done properly.
Content can be used throughout the purchasing funnel, helping you improve online visibility through various channels to improving conversions. Content spans over numerous channels and mediums, ensuring you inform and educate your target audience.
Search engine optimisation (SEO) is a digital marketing tactic that includes the quality and quantity of your website traffic from organic search results. This is known as free or natural traffic. There are a variety of techniques used to enhance your SEO strategy, helping you improve your ranking on search engine results pages (SERPs).
An essential part of a successful SEO strategy is to optimise your website, using relevant and valuable keywords. This increases your ranking for these keywords, and content marketing plays a vital role in this process.
You may have written the most engaging and informative piece of content, but it doesn't show up in search results. Driving traffic to your website is done by optimising your content, using the relevant keywords you have researched and analysed. The keywords are the words and phrases used by your audience when searching for products, services, or information your business provides.
When you prioritise content marketing in your SEO strategy, you provide new and informative pieces that uses your selected keywords, as a result, content marketing adds value to your website. Google loves new and updated content. Freshly published content is crawled and indexed quickly, helping to boost your ranking in SERPs.
Even if you have the basic understanding of SEO, you know how important it is to acquire backlinks. You can acquire backlinks naturally by producing high quality, unique, and relevant content, helping to improve your domain authority (DA).
If your content is valuable, other websites will want to link back to it for reference. This is often the help you need to promote your content.
The Genie Crawl team have put together four valuable steps that you can take to improve your content marketing, ensuring a successful SEO strategy:
It is important that you combine your SEO and content marketing into one strategy, resulting in greater conversions and website traffic, along with an improved return on investment. Achieving results with content marketing and SEO isn't easy without expertise and tools. Genie Crawl is rated number one for SEO, with an experienced team that will put a bespoke content marketing and SEO strategy in place to help you achieve results. Contact us now to find out how.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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