What SEO Executives Do - Everything You Need to Know

• Keyword Research – the carry out thorough keyword research and analysis to identify the keywords that align with the products or services you provide. They analyse the keywords based on search volume, user intent, and competition
• On-page optimisation – They implement strategies to improve your website for search engine rankings. This includes optimising content, URL's, meta descriptions, and title tags. They also ensure any content is optimised based on relevance, user experience, and readability
• Off-page optimisation – SEO executives develop and execute strategies such as back linking and guest blogging, along with social media marketing. They focus on using SEO outside your website to improve your ranking and drive more traffic to your website.
• Technical SEO – SEO executives carry out technical SEO audits identifying issues and resolving them. These are audits relating to the performance and visibility of the website. They may decide to improve your website speed, fix any crawling errors, create a responsive design that is mobile friendly, or optimise the site structure, making it easier for the search engines to crawl and index
• Content Creation – Many SEO executives are also responsible for the creation of high quality and engaging content that provides value to the reader, using targeted keywords and focusing on user intent. This includes blog posts, web pages, articles, and infographics
• Local SEO – They are responsible for optimising the website for local searches. This involves the management of local listings and creating a Google My Business profile. The aim is to help the website improve ranking in local searches based on their physical location
• Monitoring and Reporting – SEO executives will monitor and report on the performance of the website based on key SEO metrics, such as keyword ranking, website traffic, click through rates (CTRs), conversion rates, and more.
• Remain Updated on the Latest Trends – They remain up to date with the latest trends, best practices, and algorithmic updates. This ensures that your SEO strategy remains current and effective, reducing the risk of being penalised by the search engine.

Do I Need a SEO Executive?

Hiring a SEO executive can be one of the best business decisions you ever make when needing to improve your online presence. These professionals can assist you in attracting qualified traffic, achieving business goals, and gaining more visibility.

A SEO executive can assist your business in:

• Improving your website visibility in search results
• Increasing qualified website traffic
• Improving user experience
• Achieving higher conversion rates
• Offers measurable results
• Gives you a competitive advantage
• Provides cost-effective marketing
• Keeps your site updated based on algorithm updates
• Helps you achieve long-term growth

In conclusion, SEO executives are important to the digital marketing world, providing businesses with the opportunity to achieve their online goals through the implementation of an effective SEO campaign.