What SEO Principles Are You Familiar With? Which Ones Did You Miss?
Many business owners attempt to do their own search engine optimisation (SEO) in order to save money. In fact, only forty four percent of businesses today use SEO, a marketing effort that can no longer be ignored. SEO can be used by any business, no matter the size or industry. It offers an opportunity to improve brand awareness, increase website traffic, and boost conversions.
Maybe you are already doing your own website SEO, or you are just starting out. There are certain SEO principles you need to know. How many do you know? How many are you missing out on?
The most important SEO principles include:
Keyword density is a very important aspect of search engine optimisation. Keyword density measures how often a keyword appears on a web page. In order to identify what keyword density you are currently using, you divide the number of times you have used the keyword on your web page by the total word count.
In the past, keywords would be overstuffed. This means that a single keyword was used too many times in the text. Google and other search engines are now looking at improving their users expedience and overstuffing keywords can result in a penalty. Keyword density should be no more than two percent.
The best rule of thumb is that “less is more.”
Another very important SEO principle you may be familiar with is keyword analysis. Keywords need to be thoroughly researched and analysed, so you can decide on the best words and phrases to use when creating your content. This means finding and analysing any words and phrases your audience use when searching the internet for information, products, or services.
The good news is that there are a number of excellent keyword SEO tools you can use to help you identify and analyse keywords, including Google AdWords and Moz Keyword Explorer.
Ensure you include:
Ensure you constantly monitor your keywords to identify those that are performing and those that are under-performing, so you can make adjustments as needed to ensure the best results.
Consistency is very important to your on-page optimisation efforts. This means that the meta descriptions, title tags, and URL's of each web page should be optimised based on your keyword research and analysis.
Consistency also means ensuring you consistently publish high quality content to your website that adds value for your visitors, while ensuring all the internal links on your pages point to the correct pages and are not broken.
There are a number of off-page SEO principles that need to be followed to help your website get seen, crawled, indexed, and ranked by the search engines. Off-page optimisation is when you optimise your site using social media, back linking, and guest blogs.
The best SEO principles when it comes to off-page optimisation is to create high quality content that encourages links back to your website. This means creating content that is relevant to your industry, answers questions, and is unique.
Off-page optimisation also includes creating social media profiles and sharing your content on social media platforms. This improves exposure, helping you secure back links back to your website.
SEO audits are comprehensive analysis of your website. The audit identifies how your website can be improved to increase your ranking. It focuses on title tags, meta descriptions, website structure, and content. SEO audits are valuable tools to improve your website ranking, identifying areas that need improvement, and helping you drive quality traffic to your website.
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