When Digital Marketing Started in the World
Digital marketing relates to any advertising activities that uses the internet. Businesses rely on digital platforms, such as search engines, email, their website, and social media to share information, their products and services with potential customers, along with current customers.
Marketing has always been a way to connect with your audience. Digital marketing helps companies reach their target audience on the internet, where many people spend their time these days.
Digital marketing is an umbrella term for social media marketing, search engine optimisation, pay per click advertising, email marketing, online brochures and more. It also applies to your website and any online branding materials your business uses.
It is advantageous for all sized businesses, in any industry. It doesn't matter what products or services you provide, digital marketing ensures you reach people that are searching for what you have to offer. It is important to conduct thorough research to understand your audience and their needs, providing educational online material that helps you become an authority and credible source in your industry.
These days digital marketing is more popular than traditional marketing, such as television and radio. It all began in 1990 when the first introduction of email marketing took place. The first engine, named Archie, was released in 1990 and the phrase digital marketing followed closely behind.
The first clickable advert on the internet appeared in 1993, the same time that Google was introduced, followed closely by Yahoo. Then came cookie technology, that was used to store clients browser data, which became essential in digital marketing campaigns.
The year 2000 played a significant role in digital marketing. DotCom was introduced, causing many internet companies to close their doors, at the same time Google launched AdWords, enabling users to promote their products. Today Adwords is known as Google Ads.
A short while later we saw the introduction of social media, with Facebook and Google being made available to the public. Along came YouTube, which marketers now use to promote brands.
With the introduction of smart phones, mobile technology sky-rocketed, which was the introduction of Whatsapp, along with the launch of Google +, which helped advance digital marketing.
Within thirty four years, digital marketing has made a sizeable impact on our every day lives, which is why businesses cannot afford to not have an effective digital marketing campaign in place to improve brand awareness, increase inbound traffic, and boost conversions.
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