Which SEO Should Be Avoided?
If you want your website to be visible to potential customers, then you should be using Search Engine Optimisation (SEO). SEO is constantly changing and evolving. This means that if you are using outdated or black hat tactics, your site may not be performing as you hoped, or you have found yourself penalised by one of the search engines.
Staying updated with the latest algorithm updated and trends, you are able to incorporate trending and relevant tactics that will achieve success, helping you improve your ranking in search engine results pages (SERPs). When you make your way to the top of search results, you improve brand awareness, drive quality traffic to your website, and you boost your conversion rates.
As you probably know, keywords are very important to SEO. Keywords are the words or phrases your potential customers use when searching for information, products, or services online. Up until a few years ago, companies would have content created, where they placed the keyword into the content as many times as they possibly could. This resulted in overstuffing, often with the content not sounding natural as it was all written based around the keywords or phrases.
Don't be mistaken, keywords are still very important, but the search engines have updated their algorithms, as they do not see keyword stuffing as adding value to their users. Today, you want to focus on your keywords, but do not overstuff them. In fact, to improve your user experience, you want to write your content naturally, adding the keyword in if possible. Never force your keywords into the content, as this will sound unnatural and not be considered as high quality.
It's not uncommon to focus on your keywords and consider what the search engines will be looking for, rather than figuring out how what you write can add value to your visitors. These days SEO is all about user experience (UX). Of course, the search engines, such as Google, want to provide their users with the best experience and this flows into what you do.
It is very easy to get sidetracked when it comes to your SEO efforts, by focusing on what you think the search engines want, rather than the users. This approach will reduce the value of your content and can negatively impact your SEO over a period of time.
As you have probably seen by now, content is exceptionally important to your SEO strategy success. Content spinning is one of the biggest SEO no-no's and should be avoided at all costs.
Content spinning is taking articles, web pages, and blogs from other sites and basically rewriting it. While this is a quick and easy way to get content uploaded onto your website, it will not benefit you in any way. Your content always has to be unique, informative, engaging, and add value to your visitor. You need to remember that content spinning is considered plagiarism and the search engines have rules regarding duplicated or copied content.
Mobile search has grown exponentially over the past few years. More than half the searches done on Google come from mobile devices. If you are only focusing on desktop SEO, then you are not doing your website justice. This is a SEO that should be avoided.
To improve your website for mobile SEO, you should:
There are definitely certain SEO techniques and tactics that are beneficial to your website, helping you become visible in SERPs. It is important to ensure you are aware of the SEO you should be avoiding, reducing the risk of dropping in ranking or being penalised, as a result.
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