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Who Is Responsible for SEO?
Search engine optimisation (SEO) is a term that was first used in 1997. In 1998, the founder of Search Engine Watch made it a popular term that we know today, the process of optimising content.
In today's digital world, numerous SEO experts are responsible for SEO, helping businesses boost their brand visiblity, reach their audience, drive quality traffic to their website, and improve conversions.
SEO teams comprise of specialists working together to improve a website ranking in serarch results. Their goal is to ensure that their clients secure organic traffic to their websites, boosting their visibility online. A SEO team will work simultaneously on all aspects of SEO, including content creation, link building, keyword research, and technical SEO.
Common roles within the SEO industry includes:
If you need SEO for your business website, you want to know who is responsible. SEO is provided by SEO specialists, often working within digital marketing agencies. Some SEO experts will put on many hats to ensure that your website becomes visible in search engine results pages (SERPs).
The best place to find SEO services is via the internet or through word of mouth. Not all digital marketing agencies have the expertise to drive your website forward, helping you reach your audience and derive quality traffic to your website.
Now that you understand the different team members involved in the SEO process, you may be wondering who is the driving force behind it. You may have guessed by now that Google has a lot of impact on SEO trends. Google is the largest search engine that holds more than eighty two percent of the search engine market share in the world. This search engine updates their algorithms up to six hundred times each year, driving the SEO industry, making changes, and providing users with improved search experiences.
As a result, the majority of SEO experts focus on Google algorithms, ensuring that they provide their clients with the services needed to help them climb to the top of search results and reach their audience.
Google has been responsible for major shifts in the SEO industry over the past twenty years, or so. The most commonly known Google algorithmic updates include:
Panda was introduced in February 2011 and was a major algorithmic update. It aimed at reducing ranking on websites with low quality content, targeting duplicate content, keyword stuffing, and spam. This update prioritises high quality and original content.
Penguin is the most well-known algorithmic update by Google. It was introduced in April 2012 focusing on websites that use keyword stuffing and linking schemes that manipulate results. This caused a major problem for websites violating Google's guidelines and best practices. Penguin became a core algorithm in 2016.
Pigeon was introduced in July 2014 focusing on local searches, treating local search queries the same as other queries. This algorithmic update helps match search results with Google Maps.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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