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Why Content Marketing and SEO Go Hand in Hand
It is understandable as to why some people confuse SEO and content marketing. There are differences between the two, though they work together to achieve the same goals.
Search engine optimisation (SEO) focuses on increasing the quality and quantity of your website traffic through search results. The goal is to boost your website visibility in search engine results pages (SERPs), attracting qualified website visitors. SEO is an umbrella terms that is used for a number of tactics and processes that make it easier for Google to find, crawl, and index your website, increasing the user experience of your site to encourage your visitors to return, while attracting qualified leads.
SEO incorporates technical work, creative, work, and a high quality and responsive website. It involves on-page and off-page optimisation.
Content marketing is the creation, publishing and distribution of content for your audience on the internet. Technical SEO focuses on creating a clear, transparent, easy to use, and fast website to make Google happy, content is about creating useful, valuable, informative, and authoritative content to make your users happy. The goals is to crate content that attracts your audience, boosting trust, while meeting their needs and pain points.
Content marketing helps create a sustainable SEO campaign. It is more than using keywords, it addresses users as each stage of the buying funnel.
The link between SEO and content marketing is undeniable. SEO requires regular high quality content that resonates with your audience. In 2013, Google introduced Hummingbird, an algorithm that focuses on pages per visitor, engagement factors, time on site, and bounce rate. This means updating your content regularly, adding updated, valuable, and relevant content that provides value to your audience.
As a result, you need to align your SEO and content marketing for the best end results. These can work independently, but when combined, they pack a powerful punch.
When you publish high-quality content that answers your users questions, you generate more traffic to your website. The more clicks your website gets, the higher your ranking will become, as it shows your site as relevant, user friendly, and high quality. As a result, you can see the link between content marketing and SEO.
When Googles crawlers make their way to your website to crawl and index your web pages, you want to ensure your content provides exactly what your audience is looking for. This is why your SEO and content marketing strategies need to work in sync, ensuring visibility.
Keywords are essential to your SEO success, when they are strung together in your content, naturally placed throughout your web page, blog, or article, then it increases emotion, helping you build a connection with your audience.
An important part of any successful SEO campaign is high quality backlinks that come from a high domain authority website and link back to yours. The most sustainable way to attract these backlinks is producing high quality content that resonates with your audience, encouraging them to share and link to it.
If you want to shine in search results, then you will want to combine your content marketing and SEO efforts. This unstoppable duo work together driving your business success online. Do you need help with SEO or content marketing? The Genie Crawl team are ready to assist you in driving qualified traffic to your website with a tailored approach. Get in touch today to find out more.
Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.
Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!
Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.
Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!
Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.
GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.
I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.
As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!
I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!
Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+
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