Why HTTPS Matters for SEO and User Trust
Are you wondering what makes HTTPS so important to your SEO efforts and user trust? When it comes to improving website visibility on search engines, HTTPS plays a vital role. In fact, when you implement HTTPS you enhance user trust, along with enjoying a host of SEO benefits.
Any business that wants to improve their visibility in search engine results pages (SERPs should consider changing to HTTPS. This is Hypertext Transfer Protocol Secure and it is considerably safer than HTTP. It provides an encrypted connected between the users browser and the web server. In turn, it ensures all the data that is transmitted between the two is private and secure.
HTTPS has become a ranking signal for search engines, which is one of the main reasons why it is so important to your SEO success. Google announced in 2014 that it would give priority to websites that use HTTPS. So if you switch now you have a chance of appearing at the top of search results.
Secondly, It improves user trust and confidence. When users see that padlock item next to the website URL, they know they will be protected when engaging with your website. This results in improved engagement, longer dwell times, and lower bounce rates. All these factors are considered by search engines when determining your ranking.
Cyber attacks are attacks or data breaches. But with an encrypted connection, it becomes considerably harder for hackers to gain your sensitive information or tamper with communications between the user and your server.
When your website is secure with HTTPS, you improve user trust, enhancing your credibility. Users visit their website and want to feel safe and secure. Secure connections offer that sense of security that they need. HTTPS also helps to verify the authenticity of your website. HTTP there was a risk of imposters that created fake websites that mimic other sites, tricking users into sharing their valuable and sensitive information. With HTTPS, this risk is eliminated. You are furnished with a SSL certification, confirming the identity of your website.
When it comes to SEO, Google and other search engines take various factors into consideration when ranking a website. One of these is your website security. When you have HTTPS implemented on your website, you can enhance your SEO efforts. Search engines give priority to websites that provide a safe and secure browsing experience.
Google has already advised that having HTTPS on your website is ranking signal. In addition to all of this, your users experience (UX) also plays a major role in your ranking. When users don't feel secure in their browsing experience, they may leave your website quickly, increasing your bounce rate and lowering your engagement, which negatively impacts your ranking in SERPs.
When a user sees your site is secure, showing the padlock symbol next to your URL, they feel confident. This encourages them to stay on your website for longer and explore what you have to offer, improving user experience signals, increasing dwell time, and improving your ranking in SERPs.
By implementing HTTPS to your website you can improve your SEO efforts and user experience. It not only improves user trust, it provides SEO benefits including improved rankings and organic traffic. If you haven't implemented HTTPS yet, then get in touch with us at Genie Crawl now, don't wait any longer, the sooner you make the change and secure your website, the sooner you can enjoy results.
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