Why HTTPS Matters for SEO and User Trust

You are here:Home»Knowledge Centre»SEO Knowledge Centre»Why HTTPS Matters for SEO and User Trust

We are rated as the Best SEO and Google Ads Agency of 2024. Check out our Google and Clutch reviews below.

No fixed contract, just MONTH BY MONTH
Affordable and FAIR prices
Fast responses WITHIN hours
We love getting RESULTS
PPC iconSEO icon
Five star rated company★★★★★
GET YOUR FREE AUDIT & PROPOSAL

Why HTTPS Matters for SEO and User Trust

Are you wondering what makes HTTPS so important to your SEO efforts and user trust? When it comes to improving website visibility on search engines, HTTPS plays a vital role. In fact, when you implement HTTPS you enhance user trust, along with enjoying a host of SEO benefits. 

Why is HTTPS Important to SEO?

Any business that wants to improve their visibility in search engine results pages (SERPs should consider changing to HTTPS. This is Hypertext Transfer Protocol Secure and it is considerably safer than HTTP. It provides an encrypted connected between the users browser and the web server. In turn, it ensures all the data that is transmitted between the two is private and secure.

Why HTTPS Matters for SEO and User Trust
GET YOUR FREE ONLINE QUOTE

HTTPS has become a ranking signal for search engines, which is one of the main reasons why it is so important to your SEO success. Google announced in 2014 that it would give priority to websites that use HTTPS. So if you switch now you have a chance of appearing at the top of search results. 

Secondly, It improves user trust and confidence. When users see that padlock item next to the website URL, they know they will be protected when engaging with your website. This results in improved engagement, longer dwell times, and lower bounce rates. All these factors are considered by search engines when determining your ranking.

Cyber attacks are attacks or data breaches. But with an encrypted connection, it becomes considerably harder for hackers to gain your sensitive information or tamper with communications between the user and your server. 

Improving User Trust 

When your website is secure with HTTPS, you improve user trust, enhancing your credibility. Users visit their website and want to feel safe and secure. Secure connections offer that sense of security that they need. HTTPS also helps to verify the authenticity of your website. HTTP there was a risk of imposters that created fake websites that mimic other sites, tricking users into sharing their valuable and sensitive information. With HTTPS, this risk is eliminated. You are furnished with a SSL certification, confirming the identity of your website. 

HTTPS and Ranking Factors

When it comes to SEO, Google and other search engines take various factors into consideration when ranking a website. One of these is your website security. When you have HTTPS implemented on your website, you can enhance your SEO efforts. Search engines give priority to websites that provide a safe and secure browsing experience. 

Google has already advised that having HTTPS on your website is ranking signal. In addition to all of this, your users experience (UX) also plays a major role in your ranking. When users don't feel secure in their browsing experience, they may leave your website quickly, increasing your bounce rate and lowering your engagement, which negatively impacts your ranking in SERPs.

When a user sees your site is secure, showing the padlock symbol next to your URL, they feel confident. This encourages them to stay on your website for longer and explore what you have to offer, improving user experience signals, increasing dwell time, and improving your ranking in SERPs. 

Conclusion

By implementing HTTPS to your website you can improve your SEO efforts and user experience. It not only improves user trust, it provides SEO benefits including improved rankings and organic traffic. If you haven't implemented HTTPS yet, then get in touch with us at Genie Crawl now, don't wait any longer, the sooner you make the change and secure your website, the sooner you can enjoy results.

RESEARCH
Understanding your market and target audience.
1st step
STRATEGY
Putting together a clear and precise road map.
2nd step
IMPLEMENTATION
Putting everything into practise and making it work.
3rd step
MEASUREMENT
Tracking your success with tools to ensure progress.
4th step
Testimonials

See What Our Delighted Clients Say About Us

Genie Crawl carried out a detailed SEO audit for my tutoring website and explained everything in a clear and understandable way. I hired them straight away and since then I have seen a noticeable improvement in the traffic and leads coming to my website.

Jalisa Ogundelu
Owner

Awesome service, Tony and the team have been great with completing our website and meeting all the deadlines we set. They have lots of bright ideas and created so much value to our business. Our search engine rankings are now on the first page of the Google! We wouldn't have managed this without you guys!

Anna Farra
Owner

Excellent service and great results with our Google Ads account. They are always there at the end of the phone when we need them and they are a friendly bunch of people to deal with. We are very happy with the results.

Olesia Luspa
Owner

Genie Crawl has helped massively with my rankings as a business owner using SEO. My business is doing very well now, all thanks to them!

Daniel Rushton
Owner

Genie Crawl is a very efficient company to work with; they were clear on what they felt they could offer and assisted me in improving my SEO rankings.

Rob Cain
Owner

GenieCrawl was recommended to me for their SEO optimisation services and they have been great to work with. Our traffic jumped straight away and our business has gone from strength to strength thanks to their support.

John Carter
Owner

I was really struggling to get my SEO ratings higher for my business, and my website noticed on google. Thanks to GenieCrawl and their excellent service and SEO knowledge, I was able to increase my rankings sufficiently and am now reaping the benefits of their optimizations. I would highly recommend their service if you are struggling with SEO rankings as I was.

Fynn Healy
Owner

As a new business start up we needed help driving traffic to our website. In all fairness this was an area we were all pretty clueless on. Genie Crawl have been invaluable to us and undoubtedly have been a driving force to increasing sales. They are always there with helpful advice when we need them. Thanks!

Sarah Williamson
Owner

I was a little skeptical about hiring a company to help with the SEO for my website, but I am over the moon with my decision to work with Genie Crawl. They have really increased the traffic to my website and I would highly recommend them to everyone!

Becky Townsend
Owner

Fantastic company. They've been essential in getting us the business that we need. Would completely recommend. We've really found that our rankings have gone through the roof. SEO experts for sure! A+

Lee McRae
Owner
Contact Details

Contact Us

Visit Our Location
US: 244 5th Avenue, New York City, New York, 10001
UK: 120-122 High Street, Whitton, Twickenham, TW2 7LL
Get in Touch

Drop a Line

Complete the form and a member of our team will be in touch shortly to discuss your enquiry.