Why Internal Linking Boosts Website Navigation and SEO

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Why Internal Linking Boosts Website Navigation and SEO

Most people think that improving your website search engine optimisation (SEO) is about creating quality content to acquire backlinks. Yes, while this is an important part of any successful SEO strategy, internal linking is often overlooking. When you link your own pages strategically, it can boost website navigation, user experience (UX), and your rankings. 

What is Internal Linking?

Internal linking is when you connect pages within your own website using hyperlinks. These links help your users navigate your site seamlessly, discovering new and relevant content. Internal links enable you to prioritise pages, distributing ranking power.

Internal links also help search engines understand the structure and hierarchy of your website, making it easier for them to index and rank your pages. It has a very positive impact on your SEO efforts, helping to boost user engagement, keeping visitors on your site for longer, reducing bounce rates, all of which impact your SEO success. 

Why Internal Linking Boosts Website Navigation and SEO
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What are the Benefits of Internal Links?

Internal linking provides numerous excellent benefits, helping to keep your audience engaged and on your site for longer. Some of the benefits of internal linking includes:

Make Your Content Discoverable

Using internal links helps your users and search engines explore your site seamlessly, boosting navigation. With appropriate hyperlinks in place, users can find what they are looking for quickly and effectively, increasing engagement and reducing bounce rates.

It also helps to distribute link equity throughout your website, making it easier for search engines to crawl and index your pages. It spreads ranking power within your website, increasing your visibility in search engine results pages (SERPs).

Prioritise Pages

When you use internal links, it can have a powerful impact on your page prioritisation, helping to create an effective hierarchical structure, boosting page authority, and directing user attention. 

Increases Dwell Time

With an effective internal linking strategy, you can increase how long your visitors spend on your website. This means they spend more time on your website, exploring deeper into the site. It helps provide user with additional content that may be relevant to their search, helping users develop an interest in your site, encouraging them to discover more.

How Internal Links Improve SEO Efforts

Conclusion

Internal links are essential to boost website navigation and SEO. It improves website architecture understanding, providing an excellent user experience. When you create a flow of content, complete with internal links, you reduce bouncer ates, encouraging user engagement. You also help search engines crawl and index your pages. Do you need help with internal linking on your website? Get in touch with Genie Crawl today to find out more.

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