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Why is competitor monitoring essential for SEO strategy?
It's not easy running a business these days in this competitive and ever changing digital world that we live in. Chances are you are wondering why you need to monitor your competitors, when what you want to see is your site improving in search engine results pages (SERPs).
Competitor monitoring is essential to your online success. It shows you what your competitors are up to. What they are doing right, along with what they are doing wrong.
When you monitor your competitors, you are taking an important step in the optimisation of your own website for search engines. You study their SEO strategies, gaining valuable insights, improving your SEO performance.
Why Competitor Monitoring is Essential for SEO Strategies
Before you learn how to do competitor monitoring, you need to know why competitor monitoring is so important to your SEO strategies:
How to Effectively Monitor Competitors
There are a few steps you will want to take to ensure you effectively monitor your competitors:
1. Identify Your Competitors
This is the first and most important step, identifying who your competitors are. You can use your own targeted keywords, typing them into search engines, such as Google, and seeing what websites have the highest ranking on your targeted keywords. These are your SEO competitors.
2. Analyse Their SEO Strategy
Now that you know who your SEO competitors are, you are going to want to get better acquainted with their SEO strategy. Focus on their website structure and content, keywords, on-page optimisation, and their backlinks.
3. Get to Know Their Keyword Strategy
Analyse your competitors' keyword strategy. Look for the keywords they rank well for and compare them to your own keyword selection. Identify any keywords they have not targeted yet, or overlooked, incorporating them into your own content strategy.
4. Focus on Their On-Page Optimisation
In order to push yourself ahead of your SEO competitors, you will need to focus on their on-page SEO strategy. Look at their title tags, meta descriptions, heads, content quality, and internal links. Take note of the videos, images, URL's, and schema markup, looking for ways you can optimise your own website to get ahead of them.
5. Get to Know Their Backlink Profile
As you know backlinks are important to your SEO success. Get to know your competitors' backlink profiles, focusing on the quality and quantity of backlinks. Look for opportunities where you can also build relationships with authoritative websites, acquiring high quality backlinks that will benefit your own SEO strategy.
We cannot stress enough the importance of competitor monitoring when it comes to an effective SEO strategy. Your competitors can help you build a powerful SEO strategy that helps you outperform them in search engine results pages (SERPs). Do you want to know more? Contact our team of SEO experts at Genie Crawl for more information.
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