Why is Content Marketing Important for SEO?

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Why is Content Marketing Important for SEO?

Content marketing and Search Engine Optimisation (SEO) are essential when it comes to a successful digital marketing strategy. It is important to remember that seventy five percent of users will never scroll past the first page of search engine results pages (SERPs). 

Incorporating SEO in your content marketing strategy generates great results, though most digital marketers see these as two separate practices, resulting in missed opportunities.

What is Content Marketing?

Content marketing is a strategic technique used by digital marketers. It focuses on creating and publishing valuable, high quality, relevant, interesting, and consistent content. The aim is to attract and retain your audience.

It offers the opportunity to share relevant information with your audience, delivering results. Content can be used to boost visibility, authority, credibility, and customer loyalty. When done effectively, content marketing can be a profitable option for businesses.

Why is Content Marketing Important for SEO?
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Content can be published over numerous channels and should be designed to inform and educate. Content marketing is beneficial in multiple digital strategies including social media, search engine optimisation, and email marketing.

What is Search Engine Optimisation (SEO)?

Search engine optimisation (SEO) is a digital marketing technique that increases the quality and quantity of the traffic driven to your website through organic results. This is done by enhancing metadata, using the correct tags, creating strategic sitemaps, fixing broken links, reputation management, and more.

A very important part of any successful SEO strategy is to optimise your website content using researched and analysed keywords. This helps to improve your ranking in search engine results pages (SERPs), boosting your brand visibility. 

Content Marketing and SEO

It doesn't matter how interesting and engaging your content is, if it cannot be found, your hard work was for nothing, as your audience will not know about it. It may sound simple enough, but driving traffic to your website must be done by optimising content with relevant keywords, ensuring you reach your audience when they conduct a search on the internet.

We focus on Google when it comes to SEO, as it holds ninety percent of the search engine market share. As a result, when it comes to your content marketing, always follow Google's best practices and guidelines. 

You should always prioritise content marketing as part of an effective SEO strategy, publishing new and informative content that provides value for the reader. Freshly published content will be indexed quickly, contributing to your ranking in SERPs. 

Secure Backlinks

Another important part of any effective SEO campaign is link building and when you publish high quality content consistently, you increase your chances of securing high quality backlinks, leading to a boost in domain authority.

Domain authority is your businesses reputation and is scored by Google from one to one hundred. The higher your domain authority, the more reliable and relevant your content is seen by Google. High quality backlinks ensure Google is able to find, crawl, and index your web pages, helping you improve your ranking in SERPs.

Content Marketing Tips for SEO

There are a few simple steps you can take to ensure your content marketing is part of your effective SEO strategy, producing you with the results you are looking to achieve. These tips include:

  1. Set Objectives – set the right goals for your SEO and content marketing strategies to make them easily measurable. This can be to boost website traffic, improve lead generation, or increase conversion rates
  2. Keyword Research – You need a good understanding of your target audience and their buying journey. Research and analyse keywords that your target audience uses when searching for products or services you provide. 
  3. Content Optimisation – Create SEO friendly content using your selected keywords. Remember to optimise your content for mobile, ensuring you reach a wider audience. 
  4. Promote Content – the final step is to promote your content on social media and through digital press releases. Consider guest blogging to transform your content marketing and secure high quality and relevant backlinks.
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