Why is mobile optimisation critical for modern websites?

When your site is optimised for mobile, it's easier for users to navigate. The graphics and text is larger, the layout is designed to fit on their device, enabling them to interact seamlessly with your website. This provides a good user experience, boosting engagement, increasing dwell time, reducing bounce rates, and helping you improve your ranking in search engine results pages (SERPs).

Improves SEO Effort

Another reason why mobile optimisation is critical for your modern website, it that it has an impact on your SEO efforts. Google announced that mobile friendly websites would be prioritised as of 2015, this was known as “mobilegeddon.” This means when your site is not mobile optimised, you will not rank as well as you hoped, making it harder to reach your target audience and drive organic traffic to your website.

Google also announced mobile first indexing in 2016. This means that if your website is not mobile optimised, you could lose out on valuable website traffic. When you optimise for mobile your improve your website loading speed, an important ranking factor for search engines. You also reduce bounce rates, another important factor for search engines. 

Boost Conversion Rates

Mobile optimisation has a major impact on your website's conversion rates. In fact, when your site is not optimised for mobile users, they find it difficult to complete your desired actions, whether it's making a purchase, subscribing to your newsletter, or completing an online contact form. You an improve conversions by optimising your website, making it easier for mobile users to navigate and engage with.

Today, website owners must have a mobile optimised website. It is a process that means designing your website so it performs well, while looking great on any mobile device, whether your audience is using a tablet or a smart phone. 

What Are the Mobile Optimisation Best Practices?

So you now understand why your website needs to be mobile optimised, but do you know where to start? Continue reading to find out the best practices for mobile optimisation for the modern website:

• Responsive designs – this allows your site to adjust to different screen sizes
• Mobile friendly fonts – fonts matter. Choose a font that is easy to read on a small sized screen
• Image optimisation – enhance the visual appeal of your website without slowing down page speed
• Minimise pop-ups – pop ups are often used to promote products and services, but they are also frustrating on mobile devices. Reduce pop ups on mobile devices, reducing the risk of your website visitors being frustrated, leaving your site, and increasing your bounce rates
• Headings must be clear and to the point – headings are important. Create clear headings that get to the point, enabling visitors find the information they are looking for
• Optimise Call to Actions (CTAs) – optimise CTAs for mobile, making them easy to find and click on
• Make navigation seamless – navigation plays a vital role in user experience. Make your navigation seamless on any device, enabling visitors to make their way around your website with ease, finding the information that they are looking for
• Monitor your performance – test your website on a mobile device on a regular basis to ensure it looks good and performs well.

Conclusion

Mobile optimisation is critical for modern websites, as more users rely on their smartphones and tablets to connect to the internet and find the information they are looking for. If your website is not mobile optimised, you are losing out on valuable website traffic. Contact Genie Crawl now and let us help you create a mobile friendly website that improves user experience, while helping you improve your ranking on search engine results pages.