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Why Keyword Cannibalisation Could Be Hurting Your SEO
Keyword cannibalism has evolved significantly over the past few years due to the number of Google updates and it's ranking algorithm. As a result, it's challenging for SEO, with many websites, especially those with a lot of blog content, experiencing keyword cannibalism.
Keyword cannibalism is when a website targets the same keyword on a number of different pages, which results in internal competition, reducing the effectiveness of the individual pages. It confuses search engines and users, making it unclear on which of the pages is the most relevant.
In the past a good SEO content strategy involved creating one landing page for each keywords and its variations. Google updates have changed content strategies considerably over the years, changing it to thoroughly covering a topic on one page, then clustering any related topics together, aligning with user expectations.
In order to really understand the impact of keyword cannibalism, you need to analyse your page performance and ranking. This helps identify which pages support your business goals. You can use a variety of tools to carry out the analysis, identifying important aspects, including:
When you address keyword cannibalism on your website, strategically creating pillar content pages and cluster pages, you can improve your online presence. The benefits of reducing or addressing keyword cannibalism includes:
Fixing keyword cannibalism is essential for every website that wants to achieve SEO success. It is an ongoing commitment that needs regular monitoring and adjusting. Do you need help reducing keyword cannibalism on your website? Contact the Genie Crawl team today and see how we can assist.
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