Why Link Building and Content Marketing Go Hand in Hand
Link building and content marketing go hand in hand. When you create high quality and valuable content, promoting it effectively, you can earn valuable backlinks from authoritative website in your industry, boosting your authority and ranking in search results.
The main aim of any effective link building strategy is to create assets that other sites will want to link to. This is where your content marketing strategy really comes into play. When you create content such as infographics, videos, articles, and ebooks, you give high authority sites a reason to want to link to your content.
The focus should be to reate content that provides value to your target audience. This can be unique research, how to guides, data-driven studies, or entertaining content that attracts links.
Once your content is created, you need to promote it effectively in order to acquire links. An effective strategy is vital for link building:
The more you distribute your content, the higher your chances of getting it in front of the right audience, boosting your link building opportunities.
Keep track of any website mentions, social shares, and press coverage that shows your content is gaining attention. You can use online tools, such as Google Alerts. This helps you identify link building opportunities and you can reach out to them offering a link to an original and high quality piece of content on your website.
It is essential to optimise your content for link bundling, this means:
Link building is more than creating a one off piece of content, you want your content to continue delivering value in the long run. This is why you want to focus on newsworthy trends, with real time updates.
Link building takes time, it requires patience and persistence to really pay off. Over time, your library of quality content will start acquiring more backlinks. With new and fresh content constantly being produced, while promoting evergreen content, you will secure link opportunities, that helps to achieve online success. Get in touch with Genie Crawl today for assistance.
Complete the form and a member of our team will be in touch shortly to discuss your enquiry.